General Trade Marketing Manager (Retail)

PM Consulting; Metro Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

PM Consulting in Manila seeks a General Trade Marketing Manager to drive retailer marketing initiatives across General Trade channels, align with Sales, Category and Commercial teams, and shape channel-specific growth programs. You will analyze market trends, develop territory growth plans, and monitor program effectiveness to deliver measurable results.

The role focuses on improving execution, accelerating sales growth, and supporting category expansion through strategic planning, POSM

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• At least 5 years in Trade Marketing or GT.
• FMCG background preferred.
• Strong understanding of General Trade operations and execution.
• Excellent analytical and stakeholder management skills.

Responsibilities

• Develop and execute General Trade channel marketing strategies
• Analyze sales performance, market trends, and execution gaps
• Create territory growth and turnaround plans
• Develop PICOS strategies, sell-in decks, and trade toolkits
• Lead POSM planning and execution initiatives
• Support category launches through channel-specific activations
• Collaborate with cross-functional teams to improve visibility and conversion
• Monitor program effectiveness and recommend improvements
• Identify opportunities within emerging GT channels

Skills

General Trade

Trade analytics

Stakeholder mgmt

Sales collaboration

Education

Bachelor’s in Marketing

Job description

About the job General Trade Marketing Manager (Retail)

General Trade Marketing Manager

Job Overview

The General Trade Marketing Manager is responsible for driving retailer marketing initiatives across General Trade channels to accelerate sales growth, improve execution excellence, and support category expansion. The role works closely with Sales, Category, and Commercial teams to develop channel-specific strategies and growth programs.

Key Responsibilities

• Develop and execute General Trade channel marketing strategies
• Analyze sales performance, market trends, and execution gaps
• Create territory growth and turnaround plans
• Develop PICOS strategies, sell-in decks, and trade toolkits
• Lead POSM planning and execution initiatives
• Support category launches through channel-specific activations
• Collaborate with cross-functional teams to improve visibility and conversion
• Monitor program effectiveness and recommend improvements
• Identify opportunities within emerging GT channels

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field
• At least 5 years of Trade Marketing or GT experience
• FMCG industry background preferred
• Strong understanding of General Trade operations and execution
• Excellent analytical and stakeholder management skills