General Manager, Food & FMCG Growth & Ops

Private Advertiser; Parañaque; On-site; PHP 2,500,000 - 6,000,000; Full time

Job summary

Private Advertiser is seeking a high-level executive to head Sales, Marketing, and Commercial Strategy in the Philippines. The role oversees a national organization, drives revenue growth, and strengthens brand equity across channels and markets.

You will own the sales strategy end-to-end, manage trade marketing, pricing, and promotions, and ensure alignment with production planning and supply chain. Strong leadership and financial acumen are essential.

Qualifications

• MBA or equivalent advanced degree is a plus.
• Minimum 10 years in food manufacturing or FMCG with 5+ years in senior leadership.
• Strategic leadership in sales, marketing, key accounts and channel development.
• Operations, production, and supply chain experience is required.
• Strong people leadership with talent development abilities.
• Financial acumen including budgeting and P&L management.
• Excellent communication and ability to report to corporate officers.

Responsibilities

• Lead national sales and marketing organization and execute the commercial plan.
• Own end-to-end sales strategy: distribution, key accounts, pricing, promotions.
• Drive new business development and market expansion.
• Direct brand management, consumer insights, and product launches.
• Set and monitor KPIs and take corrective actions when needed.
• Build and mentor a high-performing leadership team.
• Oversee operations and manufacturing alignment with demand and supply.

Skills

Sales leadership

Channel development

Brand management

Trade marketing

P&L management

Budgeting

Cross-functional leadership

Strategic planning

Market expansion

Education

MBA or equivalent

Business/Commerce degree

Tools

ERP systems

Job description

Private Advertiser is seeking a high-level executive to head Sales, Marketing, and Commercial Strategy in the Philippines. The role oversees a national organization, drives revenue growth, and strengthens brand equity across channels and markets.

You will own the sales strategy end-to-end, manage trade marketing, pricing, and promotions, and ensure alignment with production planning and supply chain. Strong leadership and financial acumen are essential.