Front-End & Tracking Developer (MarTech)

Outsourcey; Philippines; Remote; PHP 700,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

HR function growth in a rapidly scale–

Career growth and development

Job summary

Outsourcey, based in the Philippines, is seeking an Front-End & Tracking Developer (MarTech) to design and optimize client-side and server-side tracking across GTM, Meta CAPI, GA4 and Ads platforms. You will work with media buyers and stakeholders to ensure accurate attribution and privacy compliance.

The role emphasizes scalable technical solutions, debugging, and collaboration to support global campaigns and performance marketing initiatives.

Qualifications

• Advanced hands-on experience with Google Tag Manager and server-side GTM (GTM/ssGTM) deployment and management on GCP, AWS or Stape.
• Deep expertise implementing Meta Conversions API with deduplication, first-party data handling, and server/client tracking architectures.
• Strong experience with Google Ads conversion tracking and GA4 (Enhanced Conversions, e-commerce, offline conversions, custom events).
• Knowledge of TikTok Events API, LinkedIn Conversions API, and multi-platform attribution.
• Experience implementing privacy and consent solutions including Google Consent Mode v2 and CMPs (OneTrust, Cookiebot, Usercentrics).
• Robust troubleshooting using Chrome DevTools, network requests, Tag Assistant and debugging tools across platforms.
• Ability to translate marketing attribution requirements into scalable technical solutions and communicate with both technical and non-technical stakeholders.

Responsibilities

• Design, implement and maintain advanced client-side and server-side GTM architectures (hosting via GCP, AWS or Stape).
• Implement and optimize Meta Conversions API (CAPI), including event pipelines, dedup, mapping, and first-party data hashing.
• Configure Google Ads and GA4 tracking (Enhanced Conversions, dynamic values, offline imports, e-commerce schema, user properties).
• Implement and troubleshoot TikTok Pixel/Events API and LinkedIn Conversions API for accurate attribution.
• Implement CMP solutions and Google Consent Mode v2 to meet GDPR/CCPA and regional privacy needs while preserving attribution.
• Conduct technical QA and tracking audits using Chrome DevTools, Tag Assistant, and network analysis to resolve tracking/CORS/CSP issues.
• Collaborate with media buyers to translate attribution requirements into technical solutions and plan timelines.

Skills

GTM

ssGTM

GA4 Tracking

Google Ads Tracking

Meta CAPI

TikTok API

LinkedIn API

Consent Mode

CMP Tools

Chrome DevTools

Tag Assistant

Stakeholder Communication

Tools

GCP

AWS

Stape

Job description

Front-End & Tracking Developer (MarTech)

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements:

• Advanced hands‑on experience with Google Tag Manager and server‑side GTM, including deployment and management through platforms such as GCP, AWS or Stape.
• Demonstrated expertise implementing Meta Conversions API, including event deduplication, first‑party data handling and server/client tracking architectures.
• Strong experience with Google Ads conversion tracking and GA4, including Enhanced Conversions, e‑commerce tracking, offline conversions and custom event architectures.
• Working knowledge of TikTok Events API, LinkedIn Conversions API and multi‑platform digital advertising attribution.
• Experience implementing privacy and consent solutions including Google Consent Mode v2 and CMP platforms such as OneTrust, Cookiebot or Usercentrics.
• Strong technical troubleshooting skills using Chrome DevTools, network requests, Tag Assistant and advertising‑platform debugging tools.
• Ability to translate digital marketing and attribution requirements into scalable technical solutions and communicate effectively with both technical and non‑technical stakeholders.

Core responsibilities:

• Design, implement and maintain advanced client‑side and server‑side Google Tag Manager (GTM/sGTM) architectures, including hosting through GCP, AWS or Stape.
• Implement and optimise Meta Conversions API (CAPI), including client/server event pipelines, event deduplication, parameter mapping and first‑party data hashing.
• Configure Google Ads and GA4 tracking, including Enhanced Conversions, dynamic conversion values, offline conversion imports, e‑commerce schemas, custom dimensions and user properties.
• Implement and troubleshoot TikTok Pixel/Events API and LinkedIn Insight Tag/Conversions API for accurate campaign attribution.
• Implement CMP solutions and Google Consent Mode v2 to support GDPR, CCPA and regional privacy requirements while maintaining attribution integrity.
• Conduct technical QA, tracking audits and debugging using Chrome DevTools, Tag Assistant, network payload analysis and platform testing tools to identify and resolve tracking, CORS, CSP and attribution issues.
• Collaborate with media buyers and other stakeholders to translate attribution requirements into technical solutions, scope implementation timelines, document configurations and support campaign launches.

Benefits:

• Competitive salary
• Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
• Career growth and development opportunities.