Digital Tagging and Implementation Specialist (AU Media, WFH)

ConnectOS; Mandaluyong; Remote; PHP 480,000 - 960,000; Full time

Job summary

ConnectOS is seeking a skilled digital tagging specialist in Metro Manila to lead tagging and analytics implementations for high-traffic sites. You will collaborate with Product and Engineering to ensure accurate event measurement and robust data layers.

The role requires 3+ years of hands-on experience, strong JS skills, and a solid grasp of privacy and data quality. This on-site position in Mandaluyong offers opportunities to optimize Core Web Vitals and production-grade tag deployments.

Qualifications

• 3+ years hands-on digital tagging & analytics implementation experience.
• Strong knowledge of GTM, GA4, event measurement, and data layer design.
• Experience implementing marketing and advertising pixels across high-traffic sites.
• Ability to define data layer specs, event naming, and payload schemas.
• Proficient with browser dev tools and QA processes.
• Advanced JavaScript literacy; collaborate with engineers on tracking hooks.
• Understanding of Core Web Vitals and script performance.
• Analytical troubleshooting across tag firing, consent states, analytics reports.
• Familiarity with Agile, Jira, release notes, and production deployments.
• Clear written and verbal communication; document standards and guides.

Responsibilities

• Builds strong working relationships with Product and Engineering stakeholders.
• Escalation point for tagging and pixel implementation issues affecting reporting.
• Documents standards, event schemas, and tagging decisions for analytics and privacy.

Skills

Google Tag Manager

Google Analytics 4

Tag management

MarTech / AdTech

Data layer design

Event measurement

JavaScript

Core Web Vitals

Analytical troubleshooting

Agile / Jira

Tools

Google Tag Manager

Google Analytics 4

Tag debugger

Browser developer tools

SQL

Job description

Schedule: Monday to Friday (6:00AM - 3:00PM PHT)

What are we looking for?

• 3+ years of hands-on digital tagging, analytics implementation, tag management, MarTech, AdTech or customer data platform implementation experience.
• Strong practical knowledge of Google Tag Manager, Google Analytics 4, event measurement, data layer design, custom events, triggers, variables, sequencing and version control.
• Experience implementing marketing, analytics, advertising, affiliate, identity and conversion pixels across high-traffic web environments.
• Ability to define and maintain data layer specifications, event naming standards, payload schemas and destination mapping documentation.
• Confident use of browser developer tools, tag/debug consoles, network inspection, payload validation and destination-side QA processes.
• Advanced JavaScript literacy and the ability to work with engineering teams on front-end tracking hooks, custom events and implementation troubleshooting.
• Understanding of Core Web Vitals and the performance impact of third-party scripts, asynchronous loading, duplicate tags and heavy client-side execution.
• Strong analytical and troubleshooting capability, with the ability to investigate discrepancies across tag firing, consent state, analytics reports, data warehouse outputs and vendor platforms.
• Familiarity with Agile delivery, Jira workflows, release notes, testing evidence, rollback planning and controlled production deployment.
• Strong written and verbal communication, including the ability to prepare clear implementation documentation, standards, release notes and stakeholder guidance.

Nice to Have:

• Experience with server-side tagging, including server-side Google Tag Manager or equivalent event collection architectures.
• Experience with Customer Data Platforms such as Segment, or similar, including source configuration, destinations, identity handling and event validation.
• Familiarity with Australian Privacy Principles, GDPR, CCPA and practical privacy controls for digital measurement and advertising technology.
• Publishing, high-traffic media, ecommerce, subscription, affiliate or advertising-funded digital environment experience.
• Working knowledge of SQL, Power BI or equivalent data platforms used to validate downstream event delivery and reporting accuracy.
• Experience with automated testing, monitoring or tag audit tooling to detect duplicate tags, broken pixels, orphaned scripts, latency and data leakage.

What will you do?

Supporting & Interacting

• Builds strong working relationships with Product and Engineering stakeholders, based on clear ownership, evidence and accountable delivery.
• Acts as an escalation point for tagging and pixel implementation issues that affect reporting accuracy, campaign delivery, audience activation or event measurement.
• Supports enablement by documenting standards, explaining event schemas, and helping teams understand how tagging decisions affect analytics, privacy, site performance and downstream data quality.

Analysing & Interpreting

• Assesses tagging requests for completeness, business purpose, data layer requirements, consent category, vendor destination, sequencing dependencies, payload quality and performance impact.
• Uses evidence from browser developer tools, tag debuggers, network waterfalls, consent state, internal tag management system records, analytics reports and warehouse outputs to diagnose discrepancies and validate fixes.
• Quantifies implementation risk, data quality impact and site performance cost before new tags or material tag changes are released.

Organising & Executing

• Designs, deploys and maintains tags, triggers and variables across Google Tag Manager, server-side tagging patterns and approved vendor or CDP libraries, including Segment or similar platforms.
• Builds and maintains standardised data layer and event specifications in collaboration with product stakeholders.
• Implements third-party marketing, advertising, affiliate, identity and conversion pixels, including Meta, Google Ads and vendor-specific integrations, with strict payload validation.
• Ensures tagging behaviour aligns with applicable privacy obligations, including consent, data minimisation, purpose limitation and approved vendor use.
• Maintains accurate tag management records within Beacon for tag ownership, consent category, firing logic, destination mapping, review date, testing evidence and retirement status.
• Conducts pre and post-release testing using browser developer tools, tag debugger consoles, network inspection and destination-side validation.
• Monitors the impact of client-side tagging on Core Web Vitals, especially INP, LCP and CLS, and recommends server-side, deferred or consolidated approaches where appropriate.
• Audits web properties for orphaned tags, duplicate events, unconsented tracking, data leakage, sequencing issues and degraded performance.
• Ensures Google Analytics 4, Segment, and other downstream platforms receive complete, consistent and uncorrupted event payloads.
• Partners with Data Engineering and product stakeholders to resolve reporting discrepancies caused by event naming, payload, consent or implementation issues.
• Embeds tagging requirements, QA evidence and release controls into agile delivery cycles, Jira workflows and approved deployment paths.
• Documents tagging logic, event naming dictionaries, vendor integration workflows, rollback steps and implementation standards so they remain maintainable over time.

ConnectOS is certified as a Great Place to Work and is a top-rated Philippines employer of choice.

Equal Employment Statement

Employment decisions at ConnectOS will be conducted without consideration of factors such as age', race, color, religion, gender, disability status, sexual orientation, gender identity or expression, genetic information, and marital status. ConnectOS ensures the full confidentiality of the data it processes.