Digital Marketing Specialist

Outsourcey; Philippines; Remote; PHP 446,000 - 893,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Work with industry leaders in BPO

Job summary

Outsourcey is hiring for a content marketing role in the Philippines. You will research, write, and optimise blogs, SEO content, and social posts using AI tools to improve clarity and flow while maintaining a natural voice.

You will support digital PR and backlink-building strategies and collaborate with the SEO team on calendars and competitive insights. Ideal candidates are highly organised, detail-oriented, and fluent in written English, with 2+ years in content or digital marketing, plus

Qualifications

• 2+ years of experience in content, digital marketing, or social media roles.
• Strong writing and editing skills for blogs, SEO copy, and social media content.
• Experience with Trello, Slack, Google Workspace, LinkedIn, Meta Business Suite, Notion, HubSpot.

Responsibilities

• Content: Research and write high-quality blog posts and SEO-optimised content using research, creativity, and AI-assisted tools.
• Create and manage Digital PR content to earn backlinks and increase domain authority.
• Use SEMRush and Ahrefs to support keyword strategy and content optimisation.
• Collaborate with the SEO team on content calendars, topic ideation, and competitive research.

Skills

Content marketing

SEO copywriting

Editing

Social media planning

AI tools familiarity

Tools

Trello

Slack

Google Workspace

LinkedIn

Meta Business Suite

Notion

HubSpot

Canva

WordPress

SEMrush

Ahrefs

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, lets shape the future of work together!

Profile Requirements:

• Must-have:
• 2+ years of experience in content, digital marketing, or social media roles.
• Strong writing and editing skills for blogs, SEO copy, and social media content.
• Experience with:
• Trello, Slack, Google Workspace, LinkedIn, Meta Business Suite, Notion, HubSpot
• Working knowledge or comfort with AI tools (e.g. ChatGPT)
• Nice-to-have:
• Previous experience in an agency environment.
• Understanding of SEO principles and keyword optimisation.
• Familiarity with Google Ads, Canva, WordPress, MailChimp, SEMRush, Ahrefs
• Understanding of content analytics (GA4, Meta Insights, LinkedIn Analytics).
• Key Attributes
• Highly organised and detail-oriented.
• Excellent written English - tone-aware and adaptable across industries.
• Creative and Positive
• Proactive, curious, and comfortable experimenting with AI to enhance productivity.
• Responsible with AI outputs - understands that all AI-generated work must be reviewed, edited, and fact-checked.
• Collaborative, reliable, and deadline-driven.

Core responsibilities:

• Content
• Research and write high-quality blog posts and SEO-optimised content using a combination of research, creativity, and AI-assisted tools.
• Create and manage Digital PR content to earn backlinks and increase domain authority.
• Use SEMRush and Ahrefs to support keyword strategy and content optimisation.
• Collaborate with the SEO team on content calendars, topic ideation, and competitive research.
• Social Media
• Develop and schedule organic social media posts (LinkedIn, Meta, etc.) in line with client tone and goals.
• Use AI tools where appropriate to brainstorm ideas or improve clarity and flow - always ensuring a natural, human voice.
• Monitor engagement and assist in compiling monthly performance insights.
• Paid Media Contentli>
• Write and refine ad copy for Meta Ads and Google Ads campaigns.
• Support the creative testing process (A/B ad variations, headlines, CTAs).
• Ensure ad content is aligned with campaign strategy and brand positioning.
• General Marketing Support
• Update and manage client assets in Trello, Slack, and Google Workspace.
• Design simple visual assets in Canva (social tiles, banners, thumbnails).
• Coordinate approvals, ensure deadlines are met, and maintain organised task boards.
• Work collaboratively with the team to continuously improve processes and content efficiency through responsible AI use.

Benefits:

• Competitive salary
• Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
• Career growth and development opportunities.