FMCG Brand Strategist — Growth, Trade Marketing & NPD

Dempsey Resource Management Inc.; Parañaque; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Dempsey Resource Management Inc. is seeking a Brand Manager to shape and execute brand strategies, lead campaigns, and drive growth across key markets in Metro Manila.

You will collaborate with sales, trade marketing, and external agencies to create impactful activations, manage the product portfolio, and translate consumer insights into measurable performance.

The ideal candidate has FMCG experience, strong communication and analytical skills, and a proactive ownership mindset.

Qualifications

• Proven background in Brand Management, Trade Marketing, Category Management, or FMCG Sales.
• Experience in Food, Retail, Foodservice, or Hospitality is a major advantage.
• Strong communication, presentation, and analytical skills.

Responsibilities

• Develop and execute brand plans, marketing campaigns, and growth strategies to increase market share.
• Lead creation and execution of promotional materials, digital campaigns, and multi-channel advertising.
• Collaborate with sales and trade marketing to design in-store activations, trade programs, and product placement."
• Monitor product life cycles and portfolio; identify new product development and category expansion opportunities.
• Analyze trends, market data, and competitors to derive insights and forecast sales.
• Coordinate with external agencies and internal teams to ensure campaign delivery.
• Manage marketing budget to maximize ROI for brand activities.

Skills

Brand Management

Trade Marketing

Category Management

FMCG Sales

Communication

Presentation

Analytical Skills

Job description

Dempsey Resource Management Inc. is seeking a Brand Manager to shape and execute brand strategies, lead campaigns, and drive growth across key markets in Metro Manila.

You will collaborate with sales, trade marketing, and external agencies to create impactful activations, manage the product portfolio, and translate consumer insights into measurable performance.

The ideal candidate has FMCG experience, strong communication and analytical skills, and a proactive ownership mindset.