FMCG Product Manager: NPD, Brand & Strategy (Malabon)

Dempsey Resource Management; Malabon; On-site; PHP 800,000 - 1,100,000; Full time

Benefits offered by this job

Car Plan/Rent your own car with fleet卡

HMO

Leave Credits

On-site parking

Opportunities for promotion

Trade tools with Revolving Fund

Job summary

Dempsey Resource Management is seeking a Product/Brand Marketing Manager in Metro Manila (Malabon head office) with 3–5 years in FMCG. You will develop product strategies, oversee NPD, and manage branding, pricing, and market execution.

You will lead cross-functional teams, coordinate with Sales and Finance, and ensure regulatory compliance while driving growth and profitability across the portfolio.

Qualifications

• Bachelor’s degree in marketing, business, management, or related field.
• 3–5 years experience in product management, brand management, or marketing in FMCG or food manufacturing.
• Strong understanding of FMCG market dynamics and consumer behavior.
• Experience in product lifecycle management and NPD processes.
• Analytical and strategic thinking skills.
• Strong project management and organizational abilities.
• Excellent communication and presentation skills.
• Proficient in Microsoft Office (Excel, PowerPoint).
• Knowledge of market research tools and data analytics.

Responsibilities

• Develop and execute product strategies aligned with overall business objectives.
• Manage product portfolio including new product development (NPD), product enhancements, and rationalization.
• Conduct market research to identify consumer needs, trends, and competitive positioning.
• Define target markets, product positioning, and value propositions.
• Lead cross-functional teams (R&D, Production, QA, Supply Chain) in developing new products.
• Oversee product concept creation, feasibility studies, costing, and commercialization.
• Coordinate product trials, sensory evaluations, and product validation.
• Ensure timely launch of new products in accordance with project timelines.
• Develop and implement marketing plans, campaigns, and promotional strategies.
• Manage branding elements including packaging, labeling, and messaging.
• Ensure brand consistency across all channels and materials.
• Work closely with creatives and agencies for campaign execution.
• Develop pricing strategies based on cost structure, market conditions, and competition.
• Monitor product profitability, margins, and cost performance.
• Recommend price adjustments and cost optimization initiatives.
• Coordinate with Finance for pricing approvals and margin analysis.
• Collaborate with Sales teams to ensure effective product distribution and visibility.
• Provide product training, selling tools, and promotional materials to the sales force.
• Monitor product performance in the market (sell-in and sell-out data).
• Support trade promotions, activations, and merchandising initiatives.
• Monitor competitor activities including pricing, promotions, and new product launches.
• Analyze market share, category performance, and consumer insights.
• Identify risks and opportunities and recommend action plans.
• Track product KPIs such as sales volume, revenue, market share, and profitability.
• Prepare regular reports and presentations for management review.
• Analyze product performance and recommend improvements.
• Ensure product compliance with regulatory requirements (e.g., FDA, labeling standards).
• Coordinate with QA and Regulatory teams for product approvals and documentation.
• Ensure adherence to food safety and quality standards.

Skills

Product management

Brand management

Market analysis

NPD processes

Analytical thinking

Project management

Communication

Presentation skills

Creative mindset

Market research tools

Education

Bachelor’s degree in Marketing/Business/Management

Tools

Microsoft Excel

PowerPoint

Job description

Dempsey Resource Management is seeking a Product/Brand Marketing Manager in Metro Manila (Malabon head office) with 3–5 years in FMCG. You will develop product strategies, oversee NPD, and manage branding, pricing, and market execution.

You will lead cross-functional teams, coordinate with Sales and Finance, and ensure regulatory compliance while driving growth and profitability across the portfolio.