FMCG Product Manager – NPD, Brand & Growth (Malabon)

Dempsey Resource Management Inc.; Malabon; On-site; PHP 558,000 - 893,000; Full time

Benefits offered by this job

Car Plan/Fleet card

HMO

Leave credits

On-site parking

Promotion opportunities

Revolving fund trade tools

Job summary

Dempsey Resource Management Inc. in Malabon City is seeking a Product Manager with 3+ years of FMCG experience. The role requires developing product strategies, managing NPD, branding, pricing, and sales support. On-site with typical 8am-6:30pm schedule and field work within NCR.

Qualifications include a Bachelor's degree in Marketing or related field and strong analytical, communication, and project management skills. Proficiency in MS Office is expected.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management, or related field.
• At least 3–5 years of experience in product management, brand management, or marketing within FMCG or food manufacturing.
• Strong understanding of FMCG market dynamics and consumer behavior.
• Experience in product lifecycle management and NPD processes.
• Excellent analytical and strategic thinking skills.
• Strong project management and organizational abilities.
• Effective communication and presentation skills.
• Creative and innovative mindset.

Responsibilities

• Develop and execute product strategies aligned with overall business objectives.
• Manage product portfolio including new product development (NPD), product enhancements, and rationalization.
• Conduct market research to identify consumer needs, trends, and competitive positioning.
• Define target markets, product positioning, and value propositions.
• Lead cross-functional teams (R&D, Production, QA, Supply Chain) in developing new products.
• Oversee product concept creation, feasibility studies, costing, and commercialization.
• Coordinate product trials, sensory evaluations, and product validation.
• Ensure timely launch of new products in accordance with project timelines.
• Develop and implement marketing plans, campaigns, and promotional strategies.
• Manage branding elements including packaging, labeling, and messaging.
• Ensure brand consistency across all channels and materials.
• Work closely with creatives and agencies for campaign execution.
• Develop pricing strategies based on cost structure, market conditions, and competition.
• Monitor product profitability, margins, and cost performance.
• Recommend price adjustments and cost optimization initiatives.
• Coordinate with Finance for pricing approvals and margin analysis.
• Collaborate with Sales teams to ensure effective product distribution and visibility.
• Provide product training, selling tools, and promotional materials to the sales force.
• Monitor product performance in the market (sell-in and sell-out data).
• Support trade promotions, activations, and merchandising initiatives.
• Monitor competitor activities including pricing, promotions, and new product launches.
• Analyze market share, category performance, and consumer insights.
• Identify risks and opportunities and recommend action plans.
• Track product KPIs such as sales volume, revenue, market share, and profitability.
• Prepare regular reports and presentations for management review.
• Analyze product performance and recommend improvements.
• Ensure product compliance with regulatory requirements (e.g., FDA, labeling standards).
• Coordinate with QA and Regulatory teams for product approvals and documentation.
• Ensure adherence to food safety and quality standards.

Skills

Product management

Brand management

Market analysis

Education

Bachelor's degree in Marketing, Business Administration, Management

Tools

Excel

PowerPoint

Job description

Dempsey Resource Management Inc. in Malabon City is seeking a Product Manager with 3+ years of FMCG experience. The role requires developing product strategies, managing NPD, branding, pricing, and sales support. On-site with typical 8am-6:30pm schedule and field work within NCR.

Qualifications include a Bachelor's degree in Marketing or related field and strong analytical, communication, and project management skills. Proficiency in MS Office is expected.