Brand Strategy & Growth Lead

Dempsey Resource Management Inc.; Muntinlupa; On-site; PHP 500,000 - 900,000; Full time

Job summary

Dempsey Resource Management Inc. in Metro Manila is seeking a Marketing Manager to own brand strategy, campaigns, and market analysis to drive growth and profitability. You will coordinate cross-functional teams and ensure campaigns align with the company’s brand values.

The role requires a degree in business or marketing, strong communication skills, and proven leadership in building successful marketing programs. This position is based in Manila with a focus on local market impact.

Qualifications

• Degree in business, marketing or related field.
• Previous experience in developing brand and marketing strategies.
• Good communication skills, both verbal and written.
• Previous experience in managing and leading teams.
• Highly organized and perform well under pressure.
• Budget management skills.
• Strong research and analytical skills.

Responsibilities

• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values

Skills

Communication skills

Leadership

Budget management

Research and analytics

Organizational skills

Education

Bachelor's degree in business, marketing or related field

Job description

Dempsey Resource Management Inc. in Metro Manila is seeking a Marketing Manager to own brand strategy, campaigns, and market analysis to drive growth and profitability. You will coordinate cross-functional teams and ensure campaigns align with the company’s brand values.

The role requires a degree in business or marketing, strong communication skills, and proven leadership in building successful marketing programs. This position is based in Manila with a focus on local market impact.