Field Marketing Lead Generation

Angkas (DBDOYC, Inc); Makati; On-site; PHP 500,000 - 750,000; Full time

Job summary

Angkas (DBDOYC, Inc) is a leading ride-hailing platform in the Philippines, seeking a Field Marketing Lead Generation to drive driver onboarding and activation. You will execute digital and offline campaigns, manage field activations, and optimize the applicant journey from first touch to onboarding.

Join a fast-paced team in Makati to expand the network of rider partners through hands-on activation, data-driven optimization, and close collaboration with operations and marketing teammates.

Qualifications

• Experience running digital marketing campaigns for recruitment or lead generation.
• Ability to optimize campaigns across paid platforms and track funnel performance.
• Strong collaboration with creatives and operations to execute field activations.

Responsibilities

• Set up, monitor, and optimize paid campaigns on Meta, Google, TikTok to attract driver applicants.
• Manage daily budgets, bids, and audience targeting; flag underperformance and recommend adjustments.
• Coordinate with Creatives to produce ad assets: copy, visuals, and videos for driver audiences.
• Support organic lead generation: social content, community engagement, and referral programs.
• Plan and execute field activations at hubs, terminals, gas stations, and shops to recruit driver applicants; build partnerships for referrals.
• Manage collateral (flyers, signage, registration kits) and ensure materials are current at activation sites.
• Coordinate onboarding event logistics: venue setup, staffing, and applicant flow.
• Follow up with applicants via SMS and calls to convert leads into onboarding attendees.
• Track applicants by source, stage, and status; keep the lead tracker accurate.
• Identify drop-off points in the applicant journey and surface insights to Onboarding Marketing.
• Coordinate with Operations to align lead flow with onboarding schedules and capacity.
• Maintain daily/weekly lead trackers by channel, cost, stage, and show-up rate.
• Prepare performance summaries for the Onboarding Marketing Manager with clear data.
• Conduct competitor/market scans to identify new channels and partnerships for driver recruitment.

Skills

Driver lead generation

Campaign execution

On-ground activations

Lead tracking

Partnership development

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Hey, mabuhay!

Thanks for dropping by. We know looking for the right job can feel like being stuck in EDSA traffic, so we’ll keep it moving and get straight to the point.

With over 8 million downloads and a powerful network of thousand of dedicated biker-partners, we are a leading ride-hailing platform operating across the Philippines. Our vision is to end poverty in the Philippines through revolutionary transportation solutions. We aim to provide our customers with convenient, reliable, and safe rides, impacting millions of lives positively everyday.

Now, we're looking for a Field Marketing Lead Generation. The Field Marketing Lead Generation is the hands-on executor of driver lead generation campaigns — running day-to-day operations across digital and offline channels to attract qualified motorcycle driver applicants and get them to show up for onboarding. You will manage campaign execution, coordinate on-ground activations, track funnel performance, and work closely with your manager to optimize the applicant journey from first touchpoint to onboarding attendance.

Campaign Execution — Digital

• Set up, monitor, and optimize paid acquisition campaigns on Meta, Google, TikTok, and other digital platforms targeting potential driver applicants.


• Manage daily budgets, bid strategies, and audience targeting; flag underperformance early and recommend adjustments.


• Coordinate with the Creatives team to produce ad assets — briefing copy, visuals, and video content tailored to driver audiences.


• Support organic lead generation efforts including social media content, community group engagement, and referral program mechanics.

Campaign Execution — Offline & On-Ground

• Plan and execute field activations at transport hubs, terminals, gas stations, motorcycle shops, and community gathering points to recruit driver applicants. Build and maintain relationships with local partners (motorcycle dealers, rider groups, barangay contacts) to create sustainable referral pipelines.


• Manage on-ground collateral — flyers, signage, registration kits — ensuring materials are always current and available at activation sites.


• Coordinate logistics for onboarding drive events, including venue setup, staffing, and applicant flow management.

Applicant Nurture & Show-Up

• Execute applicant follow-up sequences via SMS, messaging apps, and calls to convert registered leads into confirmed onboarding attendees.


• Track and tag every applicant by source, stage, and status; keep the lead tracker accurate and up to date.


• Identify common drop-off points in the applicant journey and surface insights to the Onboarding Marketing

Manager for intervention.

• Coordinate with Operations to match lead flow with onboarding session schedules and capacity.

Reporting & Analysis

• Maintain the daily and weekly lead generation tracker — leads by channel, cost, stage progression, and show-up rate.


• Prepare performance summaries for the Onboarding Marketing Manager with clear data on what is and is not working.


• Conduct competitor and market scans to identify new channels, messaging angles, or partnership opportunities for driver recruitment.