Driver Recruitment Field Marketing Lead

Angkas (DBDOYC, Inc); Makati; On-site; PHP 500,000 - 750,000; Full time

Job summary

Angkas (DBDOYC, Inc) is a leading ride-hailing platform in the Philippines, seeking a Field Marketing Lead Generation to drive driver onboarding and activation. You will execute digital and offline campaigns, manage field activations, and optimize the applicant journey from first touch to onboarding.

Join a fast-paced team in Makati to expand the network of rider partners through hands-on activation, data-driven optimization, and close collaboration with operations and marketing teammates.

Qualifications

• Experience running digital marketing campaigns for recruitment or lead generation.
• Ability to optimize campaigns across paid platforms and track funnel performance.
• Strong collaboration with creatives and operations to execute field activations.

Responsibilities

• Set up, monitor, and optimize paid campaigns on Meta, Google, TikTok to attract driver applicants.
• Manage daily budgets, bids, and audience targeting; flag underperformance and recommend adjustments.
• Coordinate with Creatives to produce ad assets: copy, visuals, and videos for driver audiences.
• Support organic lead generation: social content, community engagement, and referral programs.
• Plan and execute field activations at hubs, terminals, gas stations, and shops to recruit driver applicants; build partnerships for referrals.
• Manage collateral (flyers, signage, registration kits) and ensure materials are current at activation sites.
• Coordinate onboarding event logistics: venue setup, staffing, and applicant flow.
• Follow up with applicants via SMS and calls to convert leads into onboarding attendees.
• Track applicants by source, stage, and status; keep the lead tracker accurate.
• Identify drop-off points in the applicant journey and surface insights to Onboarding Marketing.
• Coordinate with Operations to align lead flow with onboarding schedules and capacity.
• Maintain daily/weekly lead trackers by channel, cost, stage, and show-up rate.
• Prepare performance summaries for the Onboarding Marketing Manager with clear data.
• Conduct competitor/market scans to identify new channels and partnerships for driver recruitment.

Skills

Driver lead generation

Campaign execution

On-ground activations

Lead tracking

Partnership development

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Angkas (DBDOYC, Inc) is a leading ride-hailing platform in the Philippines, seeking a Field Marketing Lead Generation to drive driver onboarding and activation. You will execute digital and offline campaigns, manage field activations, and optimize the applicant journey from first touch to onboarding.

Join a fast-paced team in Makati to expand the network of rider partners through hands-on activation, data-driven optimization, and close collaboration with operations and marketing teammates.