Experiential Marketing Coordinator — B2B SaaS Events

Glia; Mexico; On-site; PHP 3,674,219 - 5,511,329; Full time

Job summary

Glia is seeking an Experiential Marketing Coordinator to support the planning and execution of high-impact marketing experiences for regional and virtual events. You will bridge data-driven insights with human connection to deepen relationships and build pipeline within the ICP.

Working with our Experiential Marketing Managers, you will help manage logistics, promotion, and lead operations while coordinating with Growth Marketing, Sales, and BD to maximize impact and ROI.

Qualifications

• 2+ years of experience in an event coordination, field marketing, or marketing support role.
• Detail-oriented and organized with strong project management skills.
• Ability to execute end-to-end events, both in-person and virtual.
• Collaborative communicator with internal and external stakeholders.

Responsibilities

• Support planning and execution of regional event programs (tradeshows, executive summits) and virtual events (webinars, roundtables).
• Manage event logistics, vendor communication, venue setup, and onsite execution for in-person events; configure platforms and run tech for virtual events.
• Drive pre-event promotions with Growth Marketing, Design, and Sales to maximize registrations and attendance.
• Serve as gatekeeper for event data, enable prompt lead routing, and track post-event follow-ups and pipeline influence.
• Coordinate budgets, timelines, reporting, and ROI metrics using Salesforce and dashboards.
• Collaborate with Growth Marketing, Sales, and Business Development to align strategy and multi-channel campaigns.
• Identify opportunities to automate event tasks with AI and workflow automation.

Skills

Event coordination

Project management

Communication

Tech-savvy tools

Tools

Salesforce

Marketo

Google Workspace

Asana

Zoom

Job description

Glia is seeking an Experiential Marketing Coordinator to support the planning and execution of high-impact marketing experiences for regional and virtual events. You will bridge data-driven insights with human connection to deepen relationships and build pipeline within the ICP.

Working with our Experiential Marketing Managers, you will help manage logistics, promotion, and lead operations while coordinating with Growth Marketing, Sales, and BD to maximize impact and ROI.