Estate Marketing Assistant Manager

Aboitiz Infracapital, Inc.; Tangob; On-site; PHP 600,000 - 900,000; Full time

Job summary

Aboitiz Infracapital, Inc. is seeking a seasoned Marketing Leader to shape estate marketing for a premier development in the Philippines. You will design and execute campaigns, manage brand assets, and drive activations to attract visitors and tenants.

You will oversee CRM and digital marketing, collaborate with partners, and steer loyalty initiatives while guiding a marketing team toward measurable objectives. A relevant degree and 5–8 years of experience are required; certifications are a plus.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 5–8 years in marketing with 2–3 years in a managerial role.
• Experience in integrated marketing, events, branding, and partnerships.
• Experience in mixed-use developments, real estate, malls, or estate management preferred.
• Certifications in Digital Marketing, Project Management, Brand Management or Marketing Analytics are an advantage.

Responsibilities

• Develop and lead estate marketing plans, campaigns, and annual calendar.
• Lead estate activations and events to increase awareness and foot traffic.
• Oversee brand communications, digital marketing, CRM, and reporting.
• Ensure brand consistency across assets, signage, OOH, and digital touchpoints.
• Collaborate with mall team on campaigns, events, partnerships, and traffic.
• Build relationships with tenants, locators, community partners, and stakeholders.
• Drive loyalty programs, estate-wide campaigns, and cross-functional projects.
• Support partnerships with schools, LGUs, NGOs, and other programs.
• Provide guidance on event execution, logistics, and production.
• Guide team and monitor deliverables to meet marketing objectives.

Skills

Integrated marketing

Events management

Brand management

Stakeholder engagement

Partnership development

CRM

Marketing analytics

Leadership

Strategic planning

Education

Bachelor's degree in Marketing/Communications/Advertising

Tools

CRM platforms

Job description

About the role

Responsible for creating and implementing marketing initiatives that help promote the estate, attract more visitors, and build strong relationships with tenants, locators, stakeholders, and the community. The team handles events and campaigns, marketing communications, brand and marketing asset management, special projects, community partnerships, and tenant engagement programs. It also provides marketing support across different estate initiatives to ensure consistent branding and meaningful experiences for everyone within the estate.

Key responsibilities

• Develop and lead estate marketing plans, campaigns, and annual marketing calendar
• Lead estate activations and experiential events that increase awareness and foot traffic
• Oversee brand communications, digital marketing, CRM, campaign performance, and reporting
• Ensure brand consistency across all marketing assets, signage, OOH, and digital touchpoints
• Oversee campaigns, sale events, partnerships, and traffic-driving initiatives in collaboration with the mall team
• Build and strengthen relationships with tenants, locators, community partners, and external stakeholders
• Drive strategic initiatives such as loyalty programs, estate-wide campaigns, and cross-functional projects
• Support partnerships and programs with schools, organizations, LGUs, and NGOs
• Provide guidance and oversight on event execution, logistics, documentation, and production
• Guide team members, monitor deliverables, and ensure alignment with marketing objectives

About you

• Bachelor's degree in Marketing, Communications, Advertising, or a related field
• At least 5–8 years of progressive experience in marketing, with 2–3 years in a managerial or supervisory role
• Proven experience in integrated marketing, events management, brand management, stakeholder engagement, and partnership development
• Experience in mixed-use developments, real estate, retail, malls, hospitality, or estate management is highly preferred
• Professional certifications in Digital Marketing, Project Management, Brand Management, or Marketing Analytics are an advantage
• Training in event management, customer relationship management (CRM), leadership, and strategic planning is preferred