Assistant Manager - Brand Marketing (Real Estate Industry)

P.A. Alvarez Properties And Development Corporation; Laguna; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

P.A. Alvarez Properties And Development Corporation in San Pedro, Laguna is seeking a Senior Lead for Brand Marketing to shape our brand identity and long-term equity.

You will bridge creative vision with business growth, guiding campaigns that elevate our real estate offerings and premium positioning. You will oversee PR, digital marketing, activations, and integrated campaigns, while managing a small team and ensuring brand consistency across all touchpoints.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 5 years in marketing management; preferably real estate or services.
• Proven ability to develop integrated marketing plans focused on long-term value and premium positioning.
• Experience overseeing creative content production (image, video, scent marketing).
• Strong copywriting to build emotional connections across market segments.
• Experience managing teams and reporting to leadership or board.

Responsibilities

• Curate brand and consult on all BM marketing efforts across channels.
• Design and oversee integrated BM campaigns reflecting value propositions.
• Plan budget distribution and ensure alignment with allocated budgets.
• Manage internal/external relations with BM partners and stakeholders.
• Define and maintain a unique brand personality and visual language.
• Oversee PR, digital marketing, and media relations for consistent messaging.
• Coordinate with sales and customer service to reflect brand values.
• Direct production of high-quality marketing collaterals reflecting visual hierarchy.
• Lead KPI dashboards to track brand health and marketing performance.
• Supervise marketing assistants for copy and artwork.
• Assist Chief Marketing Officer on special projects.

Skills

Brand strategy

Team leadership

Strategic planning

Stakeholder management

Copywriting

Education

Bachelor's degree in Marketing or related

Job description

Job Summary

The Senior Lead for Brand Marketing plays a pivotal role in shaping the identity and long-term equity of the company. This role bridges the gap between creative vision and strategic business growth, ensuring the brand remains "top of mind" for its target audience.

Duties and Responsibilities

• Curator of the brand and consultant of all marketing efforts implemented by Digital Marketing, Marketing Services and Activations.
• Designs the Brand Marketing (BM) strategic campaign and works with the team to design the overall integrated BM campaign (covering Advertising, Publicity, Digital, Special Projects and Internal Communications) that is reflective of the projects’ value proposition and objectives set for the business year.
• Plans budget distribution for the different BM efforts and ensure that spending is kept within the allocated budget
• Manage/maintains internal and external relations, with partners/stakeholders of all BM related activities
• Define and maintain a unique brand personality and visual language to distinguish the company from competitors.
• Oversee PR, digital marketing, and media relations to ensure consistent messaging across all platforms.
• Provides directions to internal teams, aligning departments such as sales and customer service with the brand's core values.
• Manage the production of high-quality marketing collaterals, ensuring they reflect the brand’s visual hierarchy and emotional appeal.
• Implement strategies to establish credibility and lower consumer perceived risk, ultimately increasing the company's total "goodwill" value.
• Utilize KPI dashboards to track brand health, marketing optimization, and industry recognition.
• Supervises marketing assistants (copywriter and graphic artist) for copy and artwork requirements
• Provides assistance to Chief Marketing Officer for special project requirements

Qualifications

• Graduate of Bachelor’s degree in Marketing, Business Administration, or any closely-related field
• With at least five (5) years of experience in marketing management; preferably from the real estate or service industries.
• Proven ability to develop integrated marketing plans that focus on long‑term value perception and premium positioning.
• With experience in overseeing creative content production, including image generation, video editing, and scent marketing.
• Strong ability to craft aspiration‑driven copy that builds emotional connections with diverse market segments.
• Experience managing team allocations, identifying skill sets, and preparing reports for corporate leadership or board meetings.
• Willing to be assigned in San Pedro, Laguna