Klaviyo Email Marketing Lead for Shopify Brands

MicroSourcing International; Pasay; Ibrido; PHP 502.000 - 837.000; Tempo pieno

Vantaggi offerti da questo lavoro

Healthcare coverage day one

Dependent coverage

Performance bonuses

Paid time-off with cash conversion

Group life insurance

Descrizione del lavoro

MicroSourcing International in Pasay City is seeking an experienced Klaviyo Email Marketing Specialist to build and optimize flows and campaigns for multiple Shopify brands. You will plan calendars, design mobile-first emails, and manage segmentation, testing, and deliverability to maximize performance.

The role requires 3+ years of Klaviyo experience, strong analytics, and English proficiency capable of tailoring content for AU/UK/US audiences.

Competenze

• 3+ years of hands-on Klaviyo experience, building both flows and campaigns for Shopify brands.
• Strong knowledge of conditional splits, flow filters, dynamic content, catalogue blocks, custom properties, segmentation, and flow logic.
• Strong email design skills using Canva and hands-on email building in Klaviyo.
• Experience managing multiple Shopify stores or brands simultaneously.
• Strong analytical skills with the ability to explain campaign/flow performance and recommend improvements.
• Excellent written English with the ability to adapt content for Australian, UK, and US audiences.
• Experience with HTML and CSS for email.
• Experience with Klaviyo SMS/text messaging.
• Experience with holdout or incrementality testing.
• Experience working with brands serving customers in Australia, the United Kingdom, or the United States.

Mansioni

• Build and manage Klaviyo flows and campaigns for multiple Shopify brands, including flow architecture, logic, segmentation, suppression, sunset rules, and consent handling.
• Plan and manage email campaign calendars, including major promotional and sale periods.
• Design and build mobile-first, accessible, and dark-mode-safe emails using reusable modules while following brand guidelines.
• Develop and optimize audience segments, dynamic content, conditional splits, flow filters, catalogue blocks, and custom properties.
• Conduct A/B tests, holdout tests, and incrementality testing to measure campaign and flow effectiveness.
• Monitor performance metrics and maintain monthly scorecards, identifying performance changes and recommending improvements.
• Manage email deliverability, including sender authentication, branded sending domains, list hygiene, complaint management, and one-click unsubscribe requirements.
• Manage Shopify–Klaviyo integrations, including store synchronization, product catalogue feeds, custom properties, review platforms, and SMS integrations.
• Build reusable templates, modules, and campaign structures to improve efficiency and increase output across multiple brands.
• Ensure links, codes, audiences, regions, and campaign settings are accurate before every send.
• Communicate issues proactively, recommend solutions, and take ownership of campaign performance and results.
• Adapt email copy and campaigns for Australian, UK, and US audiences.

Conoscenze

Klaviyo

Email marketing

Data analysis

English writing

HTML/CSS for email

A/B testing

Audience segmentation

Mobile-first design

Campaign planning

Strumenti

Shopify

Canva

Notion

Descrizione del lavoro

MicroSourcing International in Pasay City is seeking an experienced Klaviyo Email Marketing Specialist to build and optimize flows and campaigns for multiple Shopify brands. You will plan calendars, design mobile-first emails, and manage segmentation, testing, and deliverability to maximize performance.

The role requires 3+ years of Klaviyo experience, strong analytics, and English proficiency capable of tailoring content for AU/UK/US audiences.