Ecommerce & Website Operations Coordinator

Activate Talent, LLC; Philippines; Remote; PHP 2,830,000 - 4,717,000; Full time

Benefits offered by this job

Remote work

Job summary

Activate Talent, LLC is seeking an Ecommerce & Website Operations Coordinator to own the day-to-day Shopify operations, optimize pages for organic search, and drive continuous site improvements. You will collaborate with developers and external partners to ensure fast, accurate, and conversion-driven experiences across PDPs, collections, and content.

You will lead SEO initiatives, content optimization, and GEO strategies while monitoring Core Web Vitals and site performance.

Qualifications

• Hands-on Shopify experience with themes, metafields, products, collections, and apps.
• Proven SEO experience with improving organic traffic, rankings, or search visibility.
• Strong on-page & technical SEO knowledge: metadata, internal linking, site structure, crawlability, Core Web Vitals.
• Experience with Google Search Console and at least one SEO platform (Semrush or Ahrefs).
• Practical understanding of AI search / GEO and structuring content for AI discovery.
• Experience with structured data markup (schema.org).
• Strong ecommerce content & merchandising experience for PDPs, collections, landing pages, promos.
• Ability to manage recurring weekly website updates and coordinate with developers.

Responsibilities

• Manage day-to-day Shopify website operations: themes, metafields, products, collections and content.
• Build and maintain PDPs, landing pages, and homepage updates.
• Manage product imagery, video, merchandising modules, and onsite content.
• Troubleshoot website issues and escalate when needed to development partners.
• Coordinate website changes with external developers without writing code.
• Maintain weekly production cadence for updates and launches.
• Own weekly/monthly homepage and collection-page merchandising.
• Create new PDPs/landing pages for launches and campaigns.
• Ensure product copy, imagery, reviews, and proof points are current.
• Manage promotional messaging across bars, cart, checkout, and surfaces.

Skills

Shopify

SEO

On-page SEO

Google Search Console

Semrush/Ahrefs

Structured data

GEO (Generative Engine Optimization)

Analytics

Collaboration with developers

Content & merchandising

Tools

Shopify

GA4

Semrush

Ahrefs

Schema.org

Google Search Console

Job description

Position: Ecommerce & Website Operations Coordinator

Location: Global | Remote

Time Zone: PST

Employment Type: Permanent & Full-Time

Department: Ecommerce / Digital

Type of contract: Independent contractor

Work from any corner of the world and be a part of the #remoteworkrevolution!

About the Role

We are looking for an Ecommerce & Website Operations Coordinator to take day-to-day ownership of the website and ecommerce experience for a growing consumer brand.

This is a hands-on role for someone who is equally comfortable working inside Shopify, optimizing pages for organic search, managing site merchandising, and troubleshooting website issues. You will own the weekly execution of website updates while also helping shape the company's approach to SEO, AI search, Generative Engine Optimization (GEO), and emerging agentic commerce.

You will work closely with internal stakeholders and external development partners to keep the site accurate, fast, optimized, and continuously improving.

Key Responsibilities

1. Shopify & Website Operations

• Manage day-to-day Shopify website operations, including themes, metafields, apps, products, collections, and site content.
• Build and maintain PDPs, landing pages, collection pages, and homepage updates.
• Manage product imagery, video, merchandising modules, promotional messaging, and onsite content.
• Troubleshoot website issues and determine when problems can be resolved internally versus escalated to the development partner.
• Manage and test Shopify apps and ecommerce functionality.
• Coordinate website changes with external developers and agencies without needing to write code yourself.
• Maintain a consistent weekly production cadence across website updates and launches.
• Own weekly and monthly homepage and collection-page merchandising.
• Build new PDPs and landing pages for product launches and campaigns.
• Ensure product copy, imagery, video, reviews, awards, press mentions, and other proof points are current.
• Manage promotional messaging across announcement bars, cart drawers, checkout, and other onsite surfaces.
• Maintain blog content and support updates to loyalty and retention experiences.
• Ensure all website content follows brand guidelines and supports conversion.

3. SEO & Organic Growth

• Own day-to-day SEO execution across the ecommerce site.
• Conduct keyword research and identify high-intent search opportunities.
• Optimize PDPs, collection pages, metadata, internal linking, and onsite content.
• Identify content gaps and opportunities to increase organic visibility.
• Monitor organic performance, rankings, crawl health, and Core Web Vitals.
• Use tools such as Google Search Console, Semrush, or Ahrefs to identify and prioritize opportunities.
• Develop and maintain a blog/content calendar based on organic search opportunities.
• Track the impact of SEO initiatives on organic traffic, rankings, and other relevant KPIs.

4. AI Search & GEO

• Help develop the brand's visibility across ChatGPT, Perplexity, Google AI Overviews, and emerging AI shopping/search tools.
• Apply Generative Engine Optimization (GEO) principles to ecommerce and brand content.
• Structure website content so that products, brand information, and key claims can be accurately understood and surfaced by AI systems.
• Implement and maintain structured data/schema markup across relevant PDPs, blog content, and brand pages.
• Monitor how the brand and products are represented across AI search environments.
• Identify opportunities to improve the brand's presence and accuracy within AI-generated recommendations.
• Stay current on developments in AI search, GEO, structured data, and agentic commerce and translate relevant developments into practical recommendations.

5. Backend, Apps & Technical Coordination

• Manage Shopify metafields, apps, product modules, and backend configurations.
• Build and test promotional mechanics such as gift-with-purchase offers.
• Manage and optimize the Rebuy post-purchase and retention experience, including offer rules and testing.
• Support website-related transactional and system email troubleshooting.
• Coordinate DNS and email authentication projects with developers, ESPs, and other partners, including SPF and DKIM.
• Work with external technical partners to diagnose and resolve website issues.

6. Ongoing Website Ownership

• Act as the first point of contact for website issues before escalation.
• Keep website operations moving without unnecessary bottlenecks.
• Maintain an organized pipeline of website updates, launches, fixes, and optimization initiatives.
• Balance recurring operational work with longer-term optimization projects.
• Continuously identify opportunities to improve website performance, discoverability, and conversion.

Must-Have Skills & Experience

• Hands-on Shopify experience, including working with themes, metafields, products, collections, and apps.
• Proven SEO experience with evidence of improving organic traffic, rankings, or search visibility.
• Strong understanding of on-page and technical SEO, including metadata, internal linking, site structure, crawlability, and Core Web Vitals.
• Hands-on experience with Google Search Console and at least one SEO platform such as Semrush or Ahrefs.
• Practical understanding of AI search / Generative Engine Optimization (GEO) and how content can be structured for AI-powered discovery.
• Experience working with or implementing structured data/schema.org markup.
• Strong ecommerce content and merchandising experience, particularly managing PDPs, collection pages, landing pages, and promotional content.
• Ability to independently manage a recurring weekly website production cadence.
• Comfortable coordinating with developers or external agencies and translating business requirements into technical requests.
• Strong analytical and troubleshooting skills with a high level of attention to detail.

Nice-to-Have

• Experience with Rebuy.
• Experience with Rise.ai or other loyalty platforms.
• Experience with Klaviyo or Attentive.
• Familiarity with email deliverability concepts, including SPF, DKIM, and domain authentication.
• Experience with schema implementation beyond basic product markup.
• Experience monitoring brand/product visibility across ChatGPT, Perplexity, Google AI Overviews or other AI search environments.
• Experience in DTC, beauty, wellness, CPG, or another ecommerce environment.
• Basic HTML/CSS knowledge.

Required Tools / Tech Stack

Core

• Shopify
• Google Search Console
• Semrush or Ahrefs
• Google Analytics / GA4
• Schema.org / structured data

Preferred

• Rebuy
• Rise.ai
• Attentive
• Shopify Plus

Ideal Candidate Profile

i. The ideal candidate is a hands-on ecommerce operator who has owned Shopify day-to-day, working directly in themes, metafields, apps, products, collections, and website content. The Shopify Plus experience is a strong bonus.

ii. They have a proven track record of growing organic traffic end to end, covering keyword research, on-page optimization, internal linking, technical SEO, crawl health, and Core Web Vitals. They are comfortable using Google Search Console and either Semrush or Ahrefs to identify opportunities, monitor performance, and measure results.

iii. They have practical experience with structured data markup using schema.org and a working understanding of Generative Engine Optimization (GEO) and how AI-powered search tools such as ChatGPT, Perplexity, and Google AI Overviews discover, interpret, and surface content.

iv. They are comfortable working alongside a development partner or agency, translating business requirements into technical requests and troubleshooting issues without needing to write code themselves. Hands-on experience with Rebuy and Rise.ai is highly valuable.

v. The candidate must have fully professional spoken English, as they will communicate directly with external development partners and report into leadership. They must be able to work PST hours.