Turn this role into an interview — a resume and cover letter built around what this employer wants.
vamasters, Inc. is seeking an experienced Shopify SEO Specialist to optimize our ecommerce site for search visibility, AI-driven search results, and conversions.
You will handle product/category optimization, technical SEO, and AI search optimization across a catalog of 300+ SKUs. The role requires hands-on Shopify SEO expertise, knowledge of modern SEO practices, and the ability to work independently while communicating clearly with stakeholders.
Job Summary:
We’re in the market for an experienced Shopify SEO Specialist to help optimize our ecommerce website for search visibility, AI-driven search results, and conversion performance. The role covers product and category page optimization, technical SEO, and the emerging field of AI search optimization (AEO) across a large product catalog. The right hire has hands-on Shopify SEO experience and stays on top of modern search trends, including AI answer engines like ChatGPT and Google AI.
Rewrite and fine-tune product titles, descriptions, and page structure for search performance
Turn product content into scannable sections featuring clear benefits, use cases, and FAQs
Fix technical SEO problems, including duplicate URL issues between collections and products
Improve site structure, crawlability, and indexing setup, including sitemaps
Raise Core Web Vitals scores, page speed, and mobile performance
Set up schema markup, including Product, Review, and FAQ schema
Strengthen internal links between products, categories, and content guides
Add keyword-targeted, SEO-rich content to category and collection pages
Structure pages for AI search visibility using clear definitions, FAQs, and comparison content
Build and carry out a scalable SEO roadmap across a large product catalog (300+ SKUs)
Identify quick wins and high-impact optimization opportunities
Research and recommend commercial and long-tail keyword opportunities
Optimize content for conversational and AI-driven search queries
Proven Shopify SEO experience on ecommerce websites
Strong understanding of technical SEO, including site structure, crawlability, and Core Web Vitals
Experience setting up schema markup (Product, Review, FAQ)
Knowledge of modern SEO practices, including AI search optimization (AEO)
Experience writing and optimizing product and category page content
Precise, dependable, and comfortable operating solo
Strong communication skills
Experience optimizing large product catalogs (hundreds of SKUs)
Background with D2C or B2B ecommerce brands
Familiarity with conversion rate optimization (CRO) principles
Experience structuring content for AI answer engines (ChatGPT, Google AI)
Ability to handle several projects at once
This is an excellent opportunity to lead SEO strategy for a growing ecommerce brand with a large product catalog. You’ll work on both technical and content-driven SEO while staying at the leading edge of AI search, with flexibility and room to make a measurable impact.