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vamasters, Inc. is seeking an experienced Shopify SEO Specialist to optimize our ecommerce site for search visibility, AI-driven results, and conversions. You will manage product and category page optimization, technical SEO, and AI-enabled search alignment across a large catalog.
Ideal candidates bring hands-on Shopify SEO, strong technical SEO skills, schema markup experience, and a proactive mindset to identify quick wins and long-term roadmap opportunities.
Job Summary:
We're looking forward to hiring an experienced Shopify SEO Specialist to optimize our ecommerce website for search visibility, AI-driven search results, and conversion performance. The work spans product and category page optimization, technical SEO, and emerging AI search optimization (AEO) across a large product catalog. Ideally, you have hands-on Shopify SEO experience and keep up with modern search trends, including AI answer engines like ChatGPT and Google AI.
Key Responsibilities:
Rework and optimize product titles, descriptions, and page structure for stronger search performance
Break product content into scannable sections with clear benefits, use cases, and FAQs
Correct technical SEO problems, including duplicate URL issues between collections and products
Strengthen site structure, crawlability, and indexing setup, including sitemaps
Boost Core Web Vitals, page speed, and mobile performance
Add schema markup, including Product, Review, and FAQ schema
Build stronger internal linking between products, categories, and content guides
Write keyword-targeted, SEO-rich content for category and collection pages
Shape pages for AI search visibility with clear definitions, FAQs, and comparison content
Create and carry out a scalable SEO roadmap for a large product catalog (300+ SKUs)
Spot quick wins and high-impact optimization opportunities
Research and recommend commercial and long-tail keyword opportunities
Tune content for conversational and AI-driven search queries
Mandatory Skills:
Proven experience with Shopify SEO for ecommerce websites
Strong understanding of technical SEO, including site structure, crawlability, and Core Web Vitals
Experience implementing schema markup (Product, Review, FAQ)
Knowledge of modern SEO practices, including AI search optimization (AEO)
Experience writing and optimizing product and category page content
Accountable, accurate, and independent
Strong communication skills
Preferred Skills:
Experience optimizing large product catalogs (hundreds of SKUs)
Background with D2C or B2B ecommerce brands
Familiarity with conversion rate optimization (CRO) principles
Experience structuring content for AI answer engines (ChatGPT, Google AI)
Ready to take on multiple projects at once
Why Join Us:
This is a strong opportunity to lead SEO strategy for a growing ecommerce brand with a sizable product catalog. You'll work across both technical and content-driven SEO while staying ahead of AI search trends, with flexibility and room to make a measurable difference.