Shopify SEO Specialist

VA Masters; Calapan; On-site; PHP 446,000 - 725,000; Full time

Job summary

VA Masters in Calapan, Philippines, is seeking an experienced Shopify SEO Specialist to optimize our ecommerce catalog for search visibility, AI-driven results, and conversions. You will manage product and category page optimization, technical SEO, and AI search strategies across 300+ SKUs.

The role requires hands-on Shopify SEO experience, strong knowledge of Core Web Vitals, schema markup, and the ability to stay current with evolving AI trends such as ChatGPT and Google AI.

Qualifications

• Proven experience with Shopify SEO for ecommerce websites.
• Strong understanding of technical SEO, including site structure, crawlability, and Core Web Vitals.
• Experience implementing schema markup (Product, Review, FAQ).
• Knowledge of modern SEO practices, including AI search optimization (AEO).
• Experience writing and optimizing product and category page content.

Responsibilities

• Rewrite and optimize product titles, descriptions, and page structure for search performance.
• Convert product content into scannable sections with clear benefits, use cases, and FAQs.
• Fix technical SEO issues, including duplicate URL problems between collections and products.
• Improve site structure, crawlability, and indexing setup, including sitemaps.
• Improve Core Web Vitals, page speed, and mobile performance.
• Implement schema markup, including Product, Review, and FAQ schema.
• Strengthen internal linking across products, categories, and content guides.
• Add keyword-targeted, SEO-rich content to category and collection pages.
• Structure pages for AI search visibility, including clear definitions, FAQs, and comparison content.
• Build and execute a scalable SEO roadmap across a large product catalog (300+ SKUs).
• Identify quick wins and high-impact optimization opportunities.
• Research and recommend commercial and long-tail keyword opportunities.
• Optimize content for conversational and AI-driven search queries.

Skills

Shopify SEO

Technical SEO

Schema markup

AI search optimization (AEO)

Content optimization

Communication

Tools

Shopify platform

Analytics tools

Job description

Job Summary:
We're excited to be adding an experienced Shopify SEO Specialist to help optimize our ecommerce website for search visibility, AI-driven search results, and conversion performance. This role covers product and category page optimization, technical SEO, and emerging AI search optimization (AEO) across a large product catalog. The ideal candidate has hands-on Shopify SEO experience and stays current with modern search trends, including AI answer engines like ChatGPT and Google AI.

Key Responsibilities:

• Rewrite and optimize product titles, descriptions, and page structure for search performance
• Convert product content into scannable sections with clear benefits, use cases, and FAQs
• Fix technical SEO issues, including duplicate URL problems between collections and products
• Improve site structure, crawlability, and indexing setup, including sitemaps
• Improve Core Web Vitals, page speed, and mobile performance
• Implement schema markup, including Product, Review, and FAQ schema
• Strengthen internal linking across products, categories, and content guides
• Add keyword-targeted, SEO-rich content to category and collection pages
• Structure pages for AI search visibility, including clear definitions, FAQs, and comparison content
• Build and execute a scalable SEO roadmap across a large product catalog (300+ SKUs)
• Identify quick wins and high-impact optimization opportunities
• Research and recommend commercial and long-tail keyword opportunities
• Optimize content for conversational and AI-driven search queries

Mandatory Skills:

• Proven experience with Shopify SEO for ecommerce websites
• Strong understanding of technical SEO, including site structure, crawlability, and Core Web Vitals
• Experience implementing schema markup (Product, Review, FAQ)
• Knowledge of modern SEO practices, including AI search optimization (AEO)
• Experience writing and optimizing product and category page content
• Reliable, detail-oriented, and able to work independently
• Strong communication skills

Preferred Skills:

• Experience optimizing large product catalogs (hundreds of SKUs)
• Background working with D2C or B2B ecommerce brands
• Familiarity with conversion rate optimization (CRO) principles
• Experience structuring content for AI answer engines (ChatGPT, Google AI)
• Ability to manage multiple projects simultaneously

Why Join Us:
This is a great opportunity to take ownership of SEO strategy for a growing ecommerce brand with a large product catalog. You'll have the chance to work on both technical and content-driven SEO while staying at the forefront of AI search trends, with flexibility and room to make a measurable impact.