E-commerce Media Buyer: Growth & ROAS Specialist

Private Advertiser

Philippines

Remote

PHP 600,000 - 900,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Private Advertiser in the Philippines is seeking a Media Buy Officer to manage and optimize paid advertising campaigns across Shopee, Lazada, Meta, TikTok, and Google. You will drive traffic, conversions, and revenue growth through strategic planning, execution, and ongoing optimization.

You will collaborate with Marketing, Creative, and E-commerce teams on promotions, conduct keyword research, bid optimization, and audience targeting, and continually monitor performance to maximize ROAS and

Qualifications

Bachelor's Degree in Marketing, Advertising, Business, or related field.
Minimum 2–3 years of experience in Media Buying, Performance Marketing, or E-commerce Advertising.
Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, Shopee Ads, Lazada Sponsored Solutions, TikTok Shop Ads.
Strong analytical and reporting skills.
Proficient in Excel/Google Sheets and data analysis.
Experience in E-commerce, Consumer Electronics, or Retail is a plus.
Strong communication and stakeholder management skills.

Responsibilities

Manage and optimize Shopee Ads, Lazada Sponsored Solutions, and TikTok Shop Ads.
Monitor campaign performance, ROAS, GMV, conversion rate, CTR, CPC, and other key metrics.
Develop budget allocation strategies to maximize sales and platform efficiency.
Collaborate with E-commerce and Product teams on promotional campaigns such as Payday, Double Digit Sales, Mega Campaigns, and Product Launches.
Conduct keyword research, bid optimization, and audience targeting for on-site advertising.
Identify opportunities to scale winning campaigns and improve overall store performance.
Plan, launch, and optimize Meta Ads (Facebook and Instagram).
Manage TikTok Ads for awareness, consideration, and conversion objectives.
Execute Google Ads campaigns including Search, Display, Performance Max, and YouTube.
Implement retargeting and audience segmentation strategies.
Conduct A/B testing on creatives, audiences, placements, and bidding strategies.
Monitor daily, weekly, and monthly campaign performance.
Analyze advertising data and provide actionable insights and recommendations.
Prepare performance reports highlighting spend, revenue, ROAS, and optimization plans.
Track campaign pacing and ensure efficient utilization of budgets.
Work closely with Marketing, Creative, and E-commerce teams to align campaign objectives.
Review creatives and campaign assets before deployment.
Support product launches and seasonal campaigns with media recommendations.
Stay updated on platform trends, algorithm changes, and advertising best practices.