E-Commerce Marketing Specialist

HEBE BEAUTY COSMETICS INC.; San Fernando; On-site; PHP 201,000 - 279,000; Full time

Benefits offered by this job

Competitive salary

Hands-on TikTok live ops

Training on TikTok tools

Job summary

HEBE BEAUTY COSMETICS INC. is seeking an E-commerce Marketing Specialist to drive the growth of its TikTok Live Center. You will boost account visibility, manage live engagement, and execute campaigns to convert viewers into customers, collaborating with Marketing and E-Commerce teams to grow online sales.

The role requires 1+ year in digital marketing or social media, familiarity with TikTok Ads Manager, and on-site work in Sindalan, San Fernando, Pampanga. Salary is ₱18,000–₱25,000 monthly.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• At least 1 year of digital marketing, e-commerce, or TikTok/social media marketing experience.
• Familiar with TikTok Ads Manager, in-app boosting, and live selling tools.
• Strong written communication skills for online audiences.
• Creative, data-driven and able to work in a fast-paced, target-driven environment.

Responsibilities

• Drive growth of the brand's TikTok Live Center and online sales.
• Manage content scheduling and live session coordination.
• Boost reach with TikTok Ads Manager and in-app promotions.
• Track metrics like viewers, engagement, conversions, GMV and adjust strategy.
• Engage with live audience to maximize conversions.
• Coordinate with KOLs and creators for outreach and collaborations.
• Plan, launch and optimize paid campaigns including retargeting.
• Run promotions aligned with launches and events.
• Monitor spend, ROI and report performance with improvements.

Skills

TikTok marketing

Social media marketing

Digital marketing

Data-driven

Creative

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

TikTok Ads Manager

In-app boosting

Live selling tools

Job description

About the role

The E-commerce Marketing Specialist is responsible for driving the growth of the brand's TikTok Live Center — from boosting account visibility, managing live engagement, and executing outreach and advertising campaigns that convert viewers into customers. This role works closely with the Marketing and E-Commerce teams to grow online sales and strengthen the brand's digital presence.

Key responsibilities

• Manage and grow the TikTok Live Center account, including content scheduling and live session coordination.

• Boost account reach through TikTok Ads Manager, promotions, and in-app boosting tools.

• Monitor live performance metrics — viewers, engagement, conversions, GMV — and adjust strategy in real time.

• Engage with the live audience (comments, replies, product highlights) to maximize conversion.

• Build and grow the brand's online community (followers, repeat viewers, customer interactions).

• Coordinate with KOLs, affiliates, and creator partners for outreach and live collaborations.

• Reach out to potential customers and partners through DMs, comments, and other channels.

• Plan, launch, and optimize paid ad campaigns (TikTok Ads, in-app boosting, retargeting).

• Run promotional campaigns aligned with product launches, store events, and seasonal pushes.

• Track ad spend, ROI, and campaign performance; report results and recommend improvements.

About you

• Bachelor's degree in Marketing, Business, Communications, or related field.

• At least 1 year of experience in digital marketing, e-commerce, or TikTok / social media marketing (fresh grads with strong portfolios may apply).

• Familiar with TikTok Ads Manager, in-app boosting, and live selling tools.

• Strong written communication skills; comfortable engaging with online audiences.

• Creative, data-driven, and able to work in a fast-paced, target-oriented environment.

• Willing to work on-site in Sindalan, San Fernando, Pampanga, Monday to Saturday.

Benefits

• Competitive monthly salary: ₱18,000 – ₱25,000 (based on experience and skills).

• Hands-on experience in TikTok live operations, e-commerce, and digital advertising.

• Friendly, supportive team and a fast-growing work environment.

• Training and mentorship on TikTok platform tools and best practices.