E-COMMERCE & MARKETING MANAGER

CNT Promo & Ads Specialist, Inc.; Malabon; On-site; PHP 1,339,000 - 2,678,000; Full time

Job summary

CNT Promo & Ads Specialist, Inc. is looking for an E-commerce & Marketing Manager to own monthly GMV targets across TikTok Shop, Shopee, and Lazada and lead a 5–8 person team. You will report weekly to the Marketing Executive with clear, data-driven insights and action plans.

You will manage listings, pricing, promotions, affiliate programs, and paid campaigns, while driving live selling and content output to scale the brand. Strong collaboration across functions is required.

Qualifications

• Minimum 2–3 years of experience managing an e-commerce Cosmetic/Beauty & Skincare brand on TikTok Shop, Shopee, or Lazada
• Proven track record in growing GMV and optimizing paid campaigns with measurable ROAS

Responsibilities

• Own the monthly GMV target across TikTok Shop, Shopee, and Lazada and build a monthly channel plan with weekly milestones
• Monitor daily GMV performance and intervene when targets are at risk
• Manage TikTok Shop product listings, pricing, promotions, and campaign participation
• Oversee Shopee and Lazada operations including vouchers, ads, flash sales, and bundles
• Own the end-to-end affiliate program—recruitment, onboarding, activation, retention
• Plan, execute, and optimize paid ad campaigns across TikTok Ads and Meta (Facebook/Instagram)
• Monitor ROAS daily and adjust targeting, creative, and budget allocation
• Own live selling schedule across TikTok Shop and other platforms
• Directly manage and develop the marketing and e-commerce team (5–8 people)
• Submit a weekly GMV and performance report to the Founder every Monday

Skills

GMV target management

TikTok Ads

Meta Ads

Affiliate marketing

Live selling

Team leadership

Data-driven decision making

English & Filipino communication

Job description

About the role

The E-commerce & Marketing Manager owns the monthly GMV target, manages the day-to-day marketing and e-commerce team, and makes execution decisions independently. This role exists so that the brand can scale faster. You will be accountable for everything that drives revenue: TikTok Shop performance, Shopee and Lazada marketplace operations, affiliate ecosystem growth, paid ads efficiency, live selling activation, and content output. You will lead a growing team of 5–8 people and report directly to the Marketing Executive weekly with data-driven insights and a clear action plan.

Key responsibilities

• Own the monthly GMV target across TikTok Shop, Shopee, and Lazada and build and execute a monthly channel plan with weekly milestones




• Monitor daily GMV performance and intervene immediately when targets are at risk




• Manage TikTok Shop product listings, pricing, promotions, and campaign participation




• Oversee Shopee and Lazada operations including vouchers, ads, flash sales, and bundle strategy




• Own the end-to-end affiliate program—recruitment, onboarding, activation, and retention




• Plan, execute, and optimize paid ad campaigns across TikTok Ads and Meta (Facebook/Instagram)




• Monitor ROAS daily and adjust targeting, creative, and budget allocation accordingly




• Own the live selling schedule across TikTok Shop and other platforms




• Directly manage and develop the marketing and e-commerce team (5–8 people)




• Submit a weekly GMV and performance report to the Founder every Monday

About you

• Minimum 2–3 years of experience managing an e-commerce Cosmetic / Beauty & Skincare brand on TikTok Shop, Shopee, or Lazada




• Proven track record of growing a brand to ₱3M+/month in GMV




• Hands‑on experience running TikTok Ads and/or Meta Ads with measurable ROAS results




• Strong understanding of affiliate marketing, creator ecosystems, and live selling dynamics




• Data‑driven; comfortable reading dashboards, building reports, and making decisions from numbers




• Leadership experience managing or mentoring at least 2–3 people




• Excellent communication skills in Filipino and English




• Experience in beauty, skincare, health, or FMCG categories (strongly preferred)




• Familiarity with TikTok Shop Seller Center, Shopee Seller Centre, and Lazada Seller Center (strongly preferred)




• Experience managing creator events or large-scale affiliate programs (strongly preferred)