Marketing Brand Manager

Apeiron Consultancy LTD; Makati; On-site; PHP 1,116,000 - 1,674,000; Full time

Benefits offered by this job

Quality-driven environment

Annual Bonuses

Health Insurance

Job summary

A leading consultancy firm in Metro Manila is seeking a Senior Brand Manager / Account Manager to lead TikTok livestream e-commerce strategy and operations. The successful candidate will have over 5 years of management-level experience in e-commerce and a deep understanding of the TikTok ecosystem. Responsibilities include optimizing performance, managing team operations, and engaging with brand partners. This role offers a quality-driven environment along with annual bonuses and health insurance.

Qualifications

• 5+ years of management-level experience in e-commerce, brand operations, or TikTok-related roles.
• Proven experience leading teams and achieving business growth targets.
• Capable of high-level external engagement with brand executives and TikTok teams.

Responsibilities

• Lead the overall TikTok livestream e-commerce strategy and operations.
• Oversee livestream strategies, script frameworks, and conversion optimization.
• Build and optimize livestream SOPs; ensure end-to-end quality across execution.

Skills

Management-level experience in e-commerce

Strong strategic thinking

Analytical ability

Structured communication skills

Deep understanding of TikTok e-commerce

Education

Bachelor's degree or higher from a top 10 university in the Philippines

Job description

Senior Brand Manager / Account Manager

The Senior Brand Manager / Account Manager will lead TikTok livestream e-commerce strategy and operations, driving growth through strong execution and performance optimization.

Key Responsibilities

• Lead the overall TikTok livestream e-commerce strategy, annual planning, and growth roadmap.
• Oversee livestream strategies, script frameworks, speaking guidelines, and conversion optimization.
• Manage and develop the operations team, including recruitment, training, KPI setting, performance management, and capability building.
• Build and optimize livestream SOPs; ensure end-to-end quality across execution, content, flow, and host performance.
• Own core business targets (GMV, conversion rate, ROI, traffic growth, etc.) and continuously optimize operational models.
• Lead weekly and monthly business reviews; identify key insights and drive strategic improvements.
• Act as the senior-level liaison with brand partners, overseeing strategic communication and planning.
• Deliver professional plans, including growth strategy, campaign planning, category insights, and content direction.
• Influence and drive brand partners to execute recommended strategies to achieve commercial goals.
• Lead weekly and monthly business meetings, providing high‑quality reports and strategic recommendations.
• Serve as the company’s senior representative to TikTok, securing resources and official support.
• Monitor campaign submissions, campaign reviews, and category strategy discussions.
• Monitor brand health performance (bi‑weekly) and participate in TikTok's growth initiatives.
• Track industry trends and platform updates to guide internal strategy innovation.

Key Qualifications

• Bachelors degree or higher from a top 10 university in the Philippines
• 5+ years of management-level experience in e-commerce, brand operations, or TikTok-related roles; strong preference for candidates from ByteDance, Shopee, or major brands e-commerce divisions
• Deep understanding of TikTok e-commerce ecosystem and livestream commerce structure
• Proven experience leading teams and achieving business growth targets
• Strong strategic thinking, analytical ability, and structured communication skills
• Capable of high-level external engagement with brand executives and TikTok teams
• Proficient in both English and Filipino

Benefits

• Quality-driven environment
• Annual Bonuses
• Health Insurance