We are looking for a results-driven and analytical Senior E-commerce Specialist to support the E-commerce Lead in driving business growth across all online marketplaces. This role is responsible for managing day-to-day marketplace operations, executing high-impact campaigns, optimizing product visibility and conversion, analyzing business performance, and leading initiatives that improve sales, operational efficiency, and customer experience.
The ideal candidate has strong hands-on experience in marketplace management, is highly data-driven, and possesses the leadership skills to mentor team members, coordinate cross-functional initiatives, and identify opportunities that accelerate business growth.
Key Responsibilities:
Marketplace Operations & Campaign Management
- Plan, enroll, execute, and monitor promotional campaigns across all e-commerce platforms, ensuring timely implementation and accurate campaign setup.
- Ensure pricing, vouchers, bundles, discounts, promotions, and campaign mechanics are accurate and aligned with business objectives.
- Maintain compliance with marketplace policies, platform requirements, and operational standards.
- Build and maintain strong relationships with marketplace account managers to maximize campaign participation and unlock growth opportunities.
Product & Store Optimization
- Optimize product listings using marketplace SEO best practices, compelling product titles and descriptions, high-quality images, complete attributes, and enhanced content to improve search visibility and conversion.
- Monitor listing health, assortment completeness, and product content quality across all marketplaces.
- Collaborate with Marketing and Creative teams to ensure brand consistency and compelling online merchandising.
Performance Analysis & Business Growth
- Monitor, analyze, and report key business metrics, including:
- Traffic
- Conversion Rate (CVR)
- Average Order Value (AOV)
- Units Sold
- Customer Retention and Repeat Purchase Rate
- Conduct competitor and market analysis to identify pricing trends, promotional opportunities, assortment gaps, and emerging consumer behavior.
- Develop data-driven recommendations that improve sales performance, profitability, customer acquisition, and retention.
- Prepare daily, weekly, and monthly business performance reports with actionable insights and strategic recommendations.
Inventory & Cross-functional Collaboration
- Monitor inventory levels and coordinate with Supply Chain, Operations, and Procurement teams to maintain healthy stock availability and minimize stockouts.
- Work closely with Marketing, Sales, Finance, Customer Service, and Operations to ensure seamless campaign execution and marketplace operations.
- Support new product launches, assortment expansion, and seasonal campaigns.
Leadership & Process Improvement
- Support the E-commerce Lead in overseeing daily marketplace operations and ensuring timely execution of key initiatives.
- Mentor and provide guidance to junior team members while promoting accountability and continuous improvement.
- Identify process gaps and recommend improvements that enhance operational efficiency, reporting accuracy, and team productivity.
- Lead or participate in cross-functional projects that contribute to business growth and operational excellence.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, E-commerce, Commerce, or a related field.
- Minimum of 3–5 years of experience in e-commerce, marketplace management, or digital commerce, preferably within FMCG, retail, or consumer goods.
- Proven experience managing Shopee, Lazada, and TikTok Shop Seller Centers.
- Strong proficiency in Microsoft Excel or Google Sheets, including Pivot Tables, XLOOKUP/VLOOKUP, dashboards, and data analysis.
- Experience with marketplace advertising, sponsored solutions, campaign management, and promotional tools is an advantage.
- Strong analytical, organizational, and problem‑solving skills.
- Demonstrated ability to manage projects and coordinate cross‑functional teams.
- Excellent communication, presentation, and stakeholder management skills.
- Able to thrive in a fast‑paced, data‑driven, and results‑oriented environment.
- Amenable to work onsite from Monday to Friday, 8AM to 5PM.