Distributor Trade Marketing Specialist

I-Serve360 Corporation; Legazpi; On-site; PHP 446,000 - 670,000; Full time

Job summary

I-Serve360 Corporation is seeking a Distributor Trade Marketing Specialist to plan, implement, and monitor trade marketing programs that drive sales, strengthen distributor partnerships, and boost brand presence in Legazpi. You will develop strategies with distributors and the sales team, coordinate in-store promotions, monitor merchandising, and analyze market data to identify growth opportunities.

This role requires a bachelor’s in marketing or related field, field experience in FMCG,

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Management or related field.
• Proven marketing and trade marketing experience.
• Supervisory or team leadership experience.
• Experience in FMCG, distribution, retail, or consumer goods is an advantage.
• Strong merchandising, promotions, sales support, and market activation knowledge.
• Excellent communication, negotiation, coordination, and analytical skills.
• Results-oriented, organized, proactive, and field-ready.
• Valid driver’s license and own motorcycle (MC).
• Willing to travel within the assigned territory.

Responsibilities

• Develop and implement trade marketing strategies with the distributor and sales team.
• Plan and execute in-store promotions, merchandising activities, product launches, and trade activities.
• Coordinate with distributors, sales teams, retailers, and partners to ensure proper execution of programs.
• Monitor product availability, visibility, pricing, displays, and promotional compliance in accounts.
• Conduct regular field visits to evaluate market conditions and merchandising execution.
• Analyze sales data, market trends, customer feedback, and promotional results to identify growth opportunities.
• Support the sales team in achieving targets, distribution objectives, and market penetration goals.
• Develop and maintain strong relationships with distributors and key accounts.
• Manage and monitor trade marketing budgets and promotional materials.
• Lead, supervise, and coordinate assigned marketing personnel or field teams when applicable.
• Prepare marketing activity reports, sales analysis, and recommendations for management.
• Ensure that all trade marketing activities align with policies, brand guidelines, and objectives.
• Perform other marketing and field-related duties as assigned by management.

Skills

Marketing knowledge

Trade marketing

Promotions planning

Communication

Negotiation

Coordination

Analytical skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Bachelor’s degree in Management

Job description

The Distributor Trade Marketing Specialist (DTM) is responsible for planning, implementing, and monitoring trade marketing programs that support sales growth, strengthen distributor partnerships, improve product visibility, and increase brand presence within the assigned territory.

Key Responsibilities

Develop and implement trade marketing strategies and promotional programs in coordination with the distributor and sales team.

Plan and execute in-store promotions, merchandising activities, product launches, and trade activities.

Coordinate with distributors, sales teams, retailers, and other business partners to ensure proper execution of marketing programs.

Monitor product availability, visibility, pricing, displays, and promotional compliance in assigned accounts.

Conduct regular field visits to evaluate market conditions, merchandising execution, and competitor activities.

Analyze sales data, market trends, customer feedback, and promotional results to identify opportunities for growth.

Support the sales team in achieving sales targets, distribution objectives, and market penetration goals.

Develop and maintain strong relationships with distributors and key accounts.

Manage and monitor trade marketing budgets and promotional materials to ensure proper utilization.

Lead, supervise, and coordinate assigned marketing personnel or field teams when applicable.

Prepare marketing activity reports, sales analysis, and recommendations for management.

Ensure that all trade marketing activities are aligned with company policies, brand guidelines, and business objectives.

Perform other marketing and field-related duties as assigned by management.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Management, or a related field

With proven marketing and trade marketing experience

With supervisory or team leadership experience

Experience in FMCG, distribution, retail, or consumer goods is an advantage

Strong knowledge of merchandising, promotions, sales support, and market activation

Excellent communication, negotiation, coordination, and analytical skills

Results-oriented, organized, proactive, and willing to work in the field

With a valid driver's license

With own motorcycle (MC)

Willing to travel within the assigned territory