Director of Digital Marketing

Ayala Land Hospitality; Taguig; On-site; PHP 3,000,000 - 4,200,000; Full time

Job summary

Ayala Land Hospitality is seeking a Director of Digital Marketing to lead strategy, media planning, and performance advertising to strengthen online visibility, generate qualified leads, and drive bookings in the hospitality portfolio.

You will oversee SEO, paid media, analytics, and CRO, manage agencies, and build data-driven campaigns with clear KPIs and ROAS. A strong track record in leadership and results is required.

Qualifications

• Minimum 8–10 years in digital marketing with leadership experience.
• Proven track record in paid media and performance marketing.
• Experience in hospitality or related industries is an advantage.
• Strong analytical and communication skills.

Responsibilities

• Develop and execute integrated digital marketing strategies aligned with objectives.
• Lead digital media planning, budgeting, and campaigns across platforms.
• Oversee SEO to improve visibility and traffic.
• Drive digital lead generation and bookings.
• Develop data-driven audience targeting and remarketing.
• Lead content strategies to support brand storytelling.
• Oversee CRO to improve landing page performance.
• Establish dashboards and monitor key metrics and ROAS.
• Manage agencies and partners for cost efficiency.

Skills

Digital marketing

Leadership

Analytics

Stakeholder management

Campaign optimization

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Analytics

Meta Ads Manager

SEO tools

Job description

The Director of Digital Marketing will lead digital marketing strategy, media planning, and performance advertising to strengthen online visibility, drive qualified leads and bookings, optimize customer acquisition and conversion, and deliver measurable commercial results.

Key Responsibilities

• Develop and execute integrated digital marketing strategies aligned with business objectives and commercial performance targets.
• Lead digital media planning, budget allocation, and advertising campaigns across paid search, social media, display, and other digital platforms.
• Oversee SEO strategies to improve organic search visibility, website traffic, and customer discovery.
• Drive digital lead generation, bookings, and customer acquisition initiatives.
• Develop data-driven audience targeting, segmentation, and remarketing strategies to maximize campaign effectiveness.
• Lead digital content strategies that support brand storytelling, customer engagement, and commercial objectives.
• Oversee conversion rate optimization initiatives to improve landing page performance and reduce acquisition costs.
• Establish digital performance dashboards and monitor key metrics, including traffic, engagement, conversions, bookings, and return on advertising spend.
• Manage digital marketing agencies, media partners, and advertising service providers to ensure campaign effectiveness and cost efficiency.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 8–10 years of progressive experience in digital marketing, performance marketing, or related functions, including leadership experience.
• Proven experience in developing digital marketing strategies, managing advertising budgets, and driving measurable commercial results.
• Strong expertise in SEO, SEM, paid media, social media advertising, digital analytics, and conversion rate optimization.
• Proficient in Google Ads, Google Analytics, Meta Ads Manager, and other digital marketing platforms.
• Experience in the hospitality, travel, tourism, or related industries is an advantage.
• Strong strategic thinking, analytical, leadership, communication, and stakeholder management skills.