Digital Marketing Specialist

HRTx Inc; Makati; On-site; PHP 350,000 - 520,000; Full time

Job summary

HRTx Inc in Metro Manila is seeking a results-driven Digital Marketing Specialist to develop and execute digital initiatives that boost brand visibility, generate qualified leads, and support business growth. You will collaborate with cross-functional teams to align campaigns with business goals.

Responsibilities include creating content for websites and social channels, managing campaigns, analyzing performance, and staying ahead of industry trends.

Qualifications

• Minimum 2–3 years of experience in digital marketing, social media marketing, performance marketing, or related disciplines.
• Experience in campaign management, content development, and digital analytics is preferred.
• Experience in real estate, property development, construction, hospitality, or other related industries is highly preferred.

Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple digital channels to support business and brand objectives.
• Create, manage, and optimize content for digital platforms, including websites, social media channels, email marketing, and other online touchpoints.
• Collaborate with internal stakeholders and external partners to deliver impactful digital marketing initiatives.
• Monitor, analyze, and report campaign performance using analytics tools and data-driven insights.
• Identify opportunities for optimization and recommend strategies to improve engagement, lead generation, and conversion rates.
• Manage digital marketing calendars, timelines, and project deliverables to ensure successful execution.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

Skills

Digital marketing

Analytics

Campaign management

Content development

Stakeholder management

Education

Bachelor's degree

Job description

We are seeking a results-driven Digital Marketing Specialist to develop and execute digital marketing initiatives that enhance brand visibility, generate qualified leads, and support overall business growth. This role will work closely with cross-functional teams to create and implement effective digital strategies across various online channels, ensuring alignment with business objectives and customer engagement goals.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple digital channels to support business and brand objectives.
• Create, manage, and optimize content for digital platforms, including websites, social media channels, email marketing, and other online touchpoints.
• Collaborate with internal stakeholders and external partners to deliver impactful digital marketing initiatives.
• Monitor, analyze, and report campaign performance using analytics tools and data-driven insights.
• Identify opportunities for optimization and recommend strategies to improve engagement, lead generation, and conversion rates.
• Manage digital marketing calendars, timelines, and project deliverables to ensure successful execution.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

Stakeholder Management

Internal

• Collaborate with various business units and support functions to align marketing initiatives with organizational goals.

External

• Coordinate with advertising, media, digital, creative, research, and communications agencies, as well as other marketing partners and vendors.

Qualifications

Education

• Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, or a related field.

Experience

• Minimum of 2–3 years of experience in digital marketing, social media marketing, performance marketing, or related disciplines.
• Experience in campaign management, content development, and digital analytics is preferred.
• Experience in real estate, property development, construction, hospitality, or other related industries is highly preferred.

Competencies

• Strong understanding of digital marketing channels, tools, and best practices.
• Analytical mindset with the ability to interpret data and translate insights into actionable recommendations.
• Excellent communication, presentation, and stakeholder management skills.
• Strong project management and organizational abilities, with the capability to manage multiple projects simultaneously.
• Results-oriented, proactive, and highly collaborative.