Head of Digital Growth & Performance Marketing

Ayala Land Hospitality; Taguig; On-site; PHP 3,000,000 - 4,200,000; Full time

Job summary

Ayala Land Hospitality is seeking a Director of Digital Marketing to lead strategy, media planning, and performance advertising to strengthen online visibility, generate qualified leads, and drive bookings in the hospitality portfolio.

You will oversee SEO, paid media, analytics, and CRO, manage agencies, and build data-driven campaigns with clear KPIs and ROAS. A strong track record in leadership and results is required.

Qualifications

• Minimum 8–10 years in digital marketing with leadership experience.
• Proven track record in paid media and performance marketing.
• Experience in hospitality or related industries is an advantage.
• Strong analytical and communication skills.

Responsibilities

• Develop and execute integrated digital marketing strategies aligned with objectives.
• Lead digital media planning, budgeting, and campaigns across platforms.
• Oversee SEO to improve visibility and traffic.
• Drive digital lead generation and bookings.
• Develop data-driven audience targeting and remarketing.
• Lead content strategies to support brand storytelling.
• Oversee CRO to improve landing page performance.
• Establish dashboards and monitor key metrics and ROAS.
• Manage agencies and partners for cost efficiency.

Skills

Digital marketing

Leadership

Analytics

Stakeholder management

Campaign optimization

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Analytics

Meta Ads Manager

SEO tools

Job description

Ayala Land Hospitality is seeking a Director of Digital Marketing to lead strategy, media planning, and performance advertising to strengthen online visibility, generate qualified leads, and drive bookings in the hospitality portfolio.

You will oversee SEO, paid media, analytics, and CRO, manage agencies, and build data-driven campaigns with clear KPIs and ROAS. A strong track record in leadership and results is required.