Executive - Digital Advertising

Okada Manila; Metro Manila; Presencial; PHP 500.000 - 900.000; Jornada completa

Descripción de la vacante

Okada Manila is seeking a Digital Marketing Specialist to drive paid media campaigns, optimize ROI, and boost online visibility. You will craft data-driven strategies, manage cross-channel advertising, and work with content teams to create compelling ad assets.

The role requires hands-on experience in digital marketing, a focus on paid advertising, and Google Ads certification, with collaboration across internal teams and external agencies to achieve business goals.

Formación

• Bachelor's degree in Marketing, Advertising, or related field.
• 3+ years in digital marketing with a paid advertising focus.
• Google Ads certification or similar digital advertising platform.

Responsabilidades

• Develops and executes digital marketing strategies to enhance online visibility, brand awareness, and conversions.
• Plans and manages advertising campaigns on platforms such as Google Ads, Meta Ads, Instagram, LinkedIn, and other digital channels.
• Monitors and analyzes campaign performance, providing detailed reports to optimize ROI.
• Collaborates with the content team to create ad copy, graphics, and videos aligned with brand voice and objectives.
• Coordinates with internal departments to align marketing strategies with business goals.
• Works with external agencies, vendors, and partners to ensure campaign execution.
• Conducts competitor analysis to identify opportunities and strengths.
• Keeps up-to-date with trends and best practices in digital marketing.

Conocimientos

Paid advertising

Digital media buying

Analytics and Insights

Educación

Bachelor's degree in Marketing

Google Ads certification

Descripción del empleo

Have a knack for paid media and performance-driven campaigns? Put your expertise in digital advertising, media buying, and campaign analytics to work. Join us as our Digital Marketing Specialist and drive online visibility, audience engagement, and conversions through data-driven strategies!

I. MAJOR RESPONSIBILITIES AND DUTIES

• Develops and executes digital marketing strategies to enhance online visibility and brand awareness, and conversions.

• Plans and manages advertising campaigns on platforms such as Google Ads, Meta Ads, Instagram, LinkedIn, and other relevant digital channels.

• Monitors and analyzes campaign performance, providing detailed reports to optimize return on investment (ROI).

• Collaborates with the content team to create compelling ad copy, graphics, and videos that align with our brand voice and objectives.

• Coordinates with internal departments to align marketing strategies with overall business goals and initiatives.

• Works closely with external agencies, vendors, and other partners to ensure seamless execution of online campaigns.

• Conducts competitor analysis to identify opportunities and strengths within the landscape.

• Stays up-to-date with the latest trends and best practices in digital marketing and online advertising.

• Other duties and projects as assigned by management.

II. JOB SPECIFICATIONS

Educational Requirement:

• Bachelor's degree in Marketing, Advertising, or a related field.

• Proven experience in digital marketing, with a focus on paid advertising.

Experience Requirement:

• Experience of at least three (3) years in advertising agency or advertising position in integrated resort.

• Certification in Google Ads or other digital advertising platforms.

Skills and Attributes

• Leadership Skills:

  • Good communication skills to convey ideas and instructions, actively listen, and promote open discussion within the team.

  • Easily adapting to new situations, challenges, or environments, and thriving in ever-changing circumstances.

• Technical Skills:

  • Paid advertising

  • Digital media buying

  • Analytics and Insights

• Other Qualifications:

  • Performance Management

  • Time Management