Direct-Response Video Copywriter for DTC Ads

High Scale; Metro Manila; On-site; PHP 400,000 - 660,000; Full time

Benefits offered by this job

Growth opportunities

Relentless innovation culture

Job summary

High Scale is seeking a Marketing Copywriter to craft high-converting video scripts and ad copy for leading lifestyle and DTC brands. You will write hooks that stop the scroll, craft direct-response scripts for creators and voice-over artists, and add precise visual notes to guide editors and producers.

Collaborate with Strategy to test angles, rewrite underperforming sections, and refresh winning ads to beat creative fatigue, adapting voice from edgy to luxury as required.

Qualifications

• 2–4 years of copywriting experience for DTC brands, e-commerce, or performance agencies.
• Master of the Hook: concise, attention-grabbing writing that drives action.
• Native-level English with American idioms and culture for ads.

Responsibilities

• Write high-converting video scripts for various platforms.
• Develop creative concepts and angles for campaigns.
• Write ad copy and headlines for Meta, TikTok, and YouTube ads.
• Iterate scripts based on performance data and client feedback.

Skills

Direct Response

Copywriting

Video Scripts

Ad Copy

Job description

High Scale is seeking a Marketing Copywriter to craft high-converting video scripts and ad copy for leading lifestyle and DTC brands. You will write hooks that stop the scroll, craft direct-response scripts for creators and voice-over artists, and add precise visual notes to guide editors and producers.

Collaborate with Strategy to test angles, rewrite underperforming sections, and refresh winning ads to beat creative fatigue, adapting voice from edgy to luxury as required.