Senior Growth Copywriter – Health & Wellness

Maneuver Marketing; Philippines; On-site; PHP 669,600 - 1,339,200; Full time

Job summary

Maneuver Marketing is seeking a Senior Direct Response Copywriter to drive conversion across our health and wellness supplements journey. You’ll craft offers for ads, landing pages, upsells, cross-sells, and video scripts, owning growth projects and building scalable copy frameworks using AI.

Collaborate with media buyers, designers, product leads, and editors to align messaging with compliance and brand voice.

Qualifications

• 5+ years of experience in direct response copywriting in a 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches.
• Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy.
• A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche.
• Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews)
• Strong collaborative skills, valuing diverse perspectives and actively contributing to cross-functional teams to achieve shared goals.
• Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impacting copies.

Responsibilities

• Identify funnel gaps and optimize copy to maximize ROAS and LTV.
• Develop conversion-focused improvements across key funnel stages.
• Continuously refine ad copy, landing pages and listicles based on testing insights and performance data.
• Generate a consistent stream of fresh hooks, stories, arguments and CTAs to outperform control ads and pages.
• Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
• Maintain swipe libraries and trend repositories to spark innovation across creative teams.
• Refine and update customer personas to uncover psychological triggers, objections, and emotional motivators.
• Leverage research, surveys, and polls to extract consumer insights and testable copy hypotheses.
• Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles.
• Partner with media buyers, designers, product leads and editors to align creative execution with growth objectives.
• Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns.
• Work with project managers to prioritize testing roadmaps and streamline execution workflows.
• Craft claims that highlight unique product benefits without breaching FTC/FDA/ASA guidelines.
• Review messaging across channels to ensure a balance across direct response principles and brand consistency/compliance alignment.
• Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy.
• Leverage AI tools to scale high-performing creative production.
• Create AI prompts to generate structures, persuasive frameworks, and variant testing ideas.
• Leverage AI-assisted copywriting for rapid iterations while maintaining human creativity and nuance.

Skills

Direct response copywriting

Growth marketing

AI tooling

Cross-functional collaboration

Tools

ChatGPT

Claude

Perplexity

Job description

Maneuver Marketing is seeking a Senior Direct Response Copywriter to drive conversion across our health and wellness supplements journey. You’ll craft offers for ads, landing pages, upsells, cross-sells, and video scripts, owning growth projects and building scalable copy frameworks using AI.

Collaborate with media buyers, designers, product leads, and editors to align messaging with compliance and brand voice.