MEX - Retention Manager

Tidal; Mexico; Hybrid; MXN 569,000 - 664,000; Full time

Job summary

Tidal is seeking a Retention Manager to own email and SMS lifecycle programs for a global eCommerce brand. You will structure flows, segmentation, testing, and analytics in Klaviyo and Attentive to improve LTV and repeat purchases.

You’ll collaborate with the performance marketing team to execute campaigns, maintain data hygiene, and align retention with growth goals, working remotely with a flexible schedule.

Qualifications

• 3–5 years freelancing experience in email/lifecycle or retention marketing for eCommerce/DTC brands
• 3–6+ years in email, lifecycle, or retention marketing for eCommerce/DTC brands
• Strong technical expertise in Klaviyo and Attentive with flows, segmentation, testing, analytics
• Experience building experimentation and testing frameworks
• Data-driven, structured, and execution-focused
• Excellent English communication skills (C1 or C2)

Responsibilities

• Own hands-on execution of email and SMS retention in Klaviyo
• Build, optimize, and maintain lifecycle flows (welcome, post-purchase, win-back, replenishment)
• Build and schedule an always-on campaign calendar with the marketing team
• Develop and execute structured testing strategies across segmentation, timing, offers, and flow logic
• Monitor performance and translate insights into optimizations
• Partner with internal teams to align retention efforts with growth and brand goals
• Maintain data hygiene, segmentation logic, and documentation within Klaviyo

Skills

Klaviyo

Attentive

Email marketing

Lifecycle marketing

A/B testing

Data-driven

English communication

Tools

Klaviyo

Attentive

Shopify

Google Sheets

Google Docs

Analytics tools

Asana

Monday.com

Job description

Job Title: Retention Manager

Contractor Fee: $3,000 - $3,500/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:

We are hiring a Retention Manager to support a fast-growing global eCommerce brand, focused on the technical and analytical side of lifecycle marketing. This role owns the structure, logic, and experimentation behind email and SMS in Klaviyo and Attentive—building scalable flows, segmentation, and testing frameworks that improve customer lifetime value, repeat purchases, and engagement. This is not a copywriting role; content is handled internally. Instead, you’ll help a performance marketing team execute campaigns, flows, and automations, including A/B testing and content uploading.

Key Responsibilities:

• Own hands-on execution of email and SMS retention in Klaviyo

• Build, optimize, and maintain lifecycle flows (welcome, post-purchase, win-back, replenishment, etc.)

• Build and schedule an always-on campaign calendar with the help of the marketing team

• Develop and execute structured testing strategies across segmentation, timing, offers, and flow logic

• Monitor performance and translate insights into clear optimizations

• Partner with internal teams to align retention efforts with broader growth and brand goals

• Maintain strong data hygiene, segmentation logic, and documentation within Klaviyo

Software/Platforms/Tools:

• Klaviyo (advanced, hands-on experience required)

• Attentive (SMS)

• Shopify or similar eCommerce platforms

• Google Sheets and Google Docs

• Analytics and reporting tools

• Project management and collaboration tools (Asana, Monday.com, or similar)

Qualifications:

• 3–5 years of freelancing experience

• 3–6+ years of experience in email, lifecycle, or retention marketing for eCommerce or DTC brands

• Strong technical expertise in Klaviyo (flows, segmentation, testing, analytics) and Attentive

• Experience building experimentation and testing frameworks

• Data-driven, structured, and comfortable with execution

• Excellent English communication skills (C1 or C2 level)

• Experience with high-growth or global eCommerce brands is a plus

Shift Schedule:

• Monday to Friday with US Central Time business hours preferred