Digital Media Officer

Zark's Food Ventures Corp.; Mandaluyong; On-site; PHP 420,000 - 720,000; Full time

Job summary

Zark's Food Ventures Corp. is seeking a digital marketing professional in Mandaluyong to plan and execute multi‑channel campaigns. You will manage social media, create compelling content, and optimize paid media across platforms to drive reach and ROAS.

The role requires 2–3 years of digital marketing experience, familiarity with SEO/SEM, Google Analytics, and basic design tools. Collaboration with creative teams and other departments is essential for successful promotions.

Qualifications

• Bachelor’s degree in a related field.
• 2–3 years of digital marketing experience.
• Experience with Meta Ads, Google Ads, and other platforms.
• Knowledge of SEO, SEM, Google Analytics, and social tools.
• Basic graphic design knowledge is a plus.
• Strong analytics and communication skills.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage social media platforms (Facebook, Instagram, TikTok, YouTube, etc.).
• Plan, create, and schedule engaging content for digital channels.
• Execute and optimize paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads).
• Monitor campaign performance and recommend improvements based on analytics.
• Implement SEO and SEM strategies to improve visibility.
• Plan and execute email marketing campaigns and CRM initiatives.
• Coordinate with designers, photographers, and content creators.
• Conduct competitor and market research to identify trends.
• Track KPIs such as reach, engagement, conversions, ROAS, and traffic.
• Prepare weekly and monthly digital marketing performance reports.
• Collaborate with operations, sales, and other departments for promotions.
• Stay updated on emerging tools and best practices.
• Willing to work extended hours for marketing events and shoots.

Skills

Digital marketing

Social media management

Content planning

Paid advertising

Analytics & data interpretation

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

Google Analytics

Meta Ads Manager

Google Ads

Canva/Adobe Photoshop

Job description

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage social media platforms (Facebook, Instagram, TikTok, YouTube, etc.).
• Plan, create, and schedule engaging content for digital channels.
• Execute and optimize paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads).
• Monitor campaign performance and recommend improvements based on analytics.
• Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies.
• Plan and execute email marketing campaigns and CRM initiatives.
• Coordinate with graphic designers, photographers, and content creators for marketing materials.
• Conduct competitor and market research to identify digital trends and opportunities.
• Track key performance indicators (KPIs) such as reach, engagement, conversions, ROAS, and website traffic.
• Prepare weekly and monthly digital marketing performance reports.
• Collaborate with operations, sales, and other departments to support promotional campaigns.
• Stay updated on emerging digital marketing tools, platforms, and best practices.
• Willing to work extended hours, holidays, and weekends when required for marketing events, activations, shoots, or business operations

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• At least 2–3 years of experience in digital marketing.
• Experience managing Meta Ads, Google Ads, and other digital advertising platforms.
• Knowledge of SEO, SEM, Google Analytics, and social media management tools.
• Basic knowledge of graphic design tools such as Adobe Photoshop, Illustrator, or Canva is an advantage.
• Strong analytical and problem‑solving skills.
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage multiple projects simultaneously.