Digital Marketing Officer

Anytime Fitness Otis Inc.; Manila; On-site; PHP 279,000 - 446,400; Full time

Job summary

A fitness franchise company in Manila is seeking a Digital Marketing Specialist to manage the website, develop content, and handle social media strategy. The ideal candidate should have 2+ years of relevant experience, strong creative skills, and proficiency in design and video editing tools. This role requires excellent written communication and a solid understanding of SEO practices.

Qualifications

• 2+ years of experience in Digital Marketing or Web Management.
• Strong knowledge of current SEO/SEM practices.
• Excellent communication skills.

Responsibilities

• Manage the company website and ensure up-to-date content.
• Develop and execute social media strategy and content calendar.
• Track performance of digital marketing campaigns.

Skills

Graphic Design

Video Editing

SEO/SEM

Social Media Management

Content Creation

Copywriting

Project Management

Creativity

Education

Vocational, Undergrad or Bachelor's degree in Marketing, Communications, or Multimedia Arts

Tools

Adobe Creative Suite

Google Analytics

WordPress

Job description

Digital Presence & Design

• Website Management: Create, design, and maintain the company website (CMS, e.g., WordPress, etc.), ensuring all content is up-to-date, visually appealing, and optimized for user experience (UX) and search engines (SEO).
• Creative Collateral: Design and produce various marketing materials, including flyers, banners, brochures, and graphic assets for digital and print use.
• Brand Consistency: Ensure all digital content and design adheres to the company's brand guidelines and tone of voice.

Content & Campaign Creation

• Video Production: Plan, shoot, and edit various video content, including campaign videos, product demos, tutorials, and "walkthrough" videos.
• Social Media Strategy: Create and manage official social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.) and develop a cohesive content calendar.
• Content Posting: Write engaging copy and manage the daily/weekly posting schedule for all social media channels and the company website (blog posts, news, updates).

Analysis & Optimization

• Performance Tracking: Measure and report on the performance of all digital marketing campaigns (ROI and KPIs) using analytics tools (e.g., Google Analytics).
• Insights & Optimization: Identify trends and insights to optimize campaign spend and performance, driving continuous improvement in engagement and conversions.
• Digital Strategy: Assist in brainstorming and implementing new and creative growth strategies for all digital channels.

Essential Qualifications and Skills

• Education: Vocational, Undergrad or Bachelor's degree in Marketing, Communications, Multimedia Arts, or a related field.
• Experience: Proven working experience (e.g., 2+ years) in a dedicated Digital Marketing, Content Creation, or Web Management role.

Technical Skills - Design

• Proficiency in Graphic Design Software (e.g., Adobe Photoshop, Illustrator, Canva, or equivalent).

Technical Skills - Video

• Proficiency in Video Editing Software (e.g., Adobe Premiere Pro, DaVinci Resolve, or equivalent).

Technical Skills - Web

• Solid understanding of Website Content Management Systems (CMS) (e.g., WordPress, Shopify, etc.).

Marketing Knowledge

• Strong knowledge of current SEO/SEM best practices.

Social Media Expertise

• In-depth knowledge of major social media platforms (FB, IG, TikTok, etc.) and their organic content and advertising systems.

Communication

• Excellent Written and Verbal Communication skills for creating compelling copy and presenting ideas.

Soft Skills

• Demonstrated Creativity and the ability to produce innovative content.
• Strong Organizational and Project Management skills to manage multiple deadlines.