Digital Marketing Officer

Paramount Human Resource Multi-Purpose Cooperative; Quezon City; On-site; PHP 240,000 - 420,000; Full time

Job summary

Paramount Human Resource Multi-Purpose Cooperative is seeking a marketing professional to design and run campaigns across digital, social media, and print channels. You will analyze market trends, create engaging content, and coordinate events to boost brand visibility.

The role requires 1–3 years of hands-on experience in marketing operations or digital campaigns, with strong copywriting and communication skills. Collaboration with sales and vendors is essential in this dynamic team.

Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
• 1 to 3 years of hands-on experience in marketing operations or digital campaigns.
• Strong written and verbal communication abilities for copywriting and public representation.
• Familiarity with social media advertising, web analytics, CRM software, and the Microsoft Office Suite.

Responsibilities

• Design and implement campaigns across digital, social media, and print channels.
• Analyze market trends, pricing strategies, customer preferences, and buyer behavior to identify opportunities.
• Develop engaging social media content, promotional materials, captions, and other marketing collaterals.
• Coordinate brand awareness activities, exhibitions, promotional events, and public relations activities.
• Use data and analytics tools to monitor campaign effectiveness.
• Maintain the company’s social media presence with engaging content.
• Work closely with sales teams, external vendors, creative designers, and other departments.
• Monitor campaign results, engagement, leads, and other marketing performance indicators.

Skills

Social media advertising

Web analytics

CRM software

Microsoft Office

Copywriting

Written communication

Verbal communication

Education

Bachelor’s degree in marketing, Communications, Business Administration, or related field

Tools

CRM software

Job description

Requirements and Qualifications Education: Bachelor’s degree in marketing, Communications, Business Administration, or a related field.

Experience: 1 to 3 years of hands-on experience in marketing operations or digital campaigns.

Communication Skills: Strong written and verbal communication abilities for copywriting and public representation.

Technical Skills: Familiarity with social media advertising, web analytics, CRM software, and the Microsoft Office Suite.

KEY RESPONSIBILITIES

• Plan Campaigns: Design and implement advertising and promotional campaigns across digital, social media, and print channels.
• Conduct Research: Analyze market trends, pricing strategies, customer preferences, and buyer behavior to identify new business opportunities.
• Create Content: Develop engaging social media content, promotional materials, captions, and other marketing collaterals.
• Organize Events: Coordinate brand awareness activities, exhibitions, promotional events, and public relations activities.
• Track Metrics: Use data and analytics tools to monitor and measure the effectiveness of ongoing and completed campaigns.
• Manage Social Media: Maintain the company’s social media presence and ensure consistent and engaging content.
• Collaborate: Work closely with sales teams, external vendors, creative designers, and other departments to execute marketing initiatives.
• Prepare Reports: Monitor campaign results, engagement, leads, and other relevant marketing performance indicators.