Digital Marketing Virtual Assistant

Tavor Perry; Pagadian; Remote; PHP 480,000 - 800,000; Full time

Job summary

Tavor Perry is seeking a Marketing Strategist to lead email and SMS campaigns for a growing health and wellness practice. You will segment a 4,000+ contact list, design reactivation campaigns, and guide strategy with the owner.

This role emphasizes strategy, copywriting, and execution in GoHighLevel. You should be a strong digital marketer with experience in nurture programs, content calendars, and data-driven decision making, capable of working remotely and coordinating with leadership to drive

Qualifications

• Proven digital marketer skilled in planning and executing email and SMS campaigns beyond setup
• Experience segmenting lists by past behavior and engagement
• Track record with reactivation or win-back campaigns
• Excellent English copywriting for email/SMS
• Experience planning ongoing nurture programs and content calendars

Responsibilities

• Segment our database of 4,000+ contacts by past interaction and engagement
• Develop reactivation strategies to bring inactive clients and unconverted leads back for appointments
• Advise owner on campaign strategy including messaging, timing, frequency, and sequence
• Plan and produce regular email and SMS communications to build long-term awareness
• Write campaign copy with owner input and final approvals
• Execute and schedule campaigns in GoHighLevel
• Recommend and build funnels or landing pages in GoHighLevel to improve results
• Repurpose a library of 100+ educational videos into email content
• Track campaign performance and refine strategy based on results
• Bring fresh ideas to grow bookings through owned channels and reduce paid ads reliance

Skills

Email marketing

SMS marketing

Campaign segmentation

Reactivation campaigns

Copywriting

Data analysis

Remote work

Communication

Tools

GoHighLevel

Job description

Job Summary

The people who already know our practice are our best opportunity, and a Marketing Strategist who knows GoHighLevel will bring them back through email and SMS. You will lead the email and SMS marketing for a growing health and wellness practice, segmenting our contact list by each person's past interaction with the business, designing reactivation campaigns for inactive clients and leads, and planning regular communications that keep us top of mind. This role is strategy first. We need a true digital marketer who can advise on what to send and why, write the campaigns, and then execute them in GoHighLevel.

Key Responsibilities

• Segment our database of 4,000+ contacts by past interaction with the business, such as visit history, recent activity, and leads who never booked
• Develop reactivation strategies that bring inactive clients and unconverted leads back for appointments
• Advise the owner on campaign strategy, including messaging, timing, frequency, and sequence
• Plan and produce regular email and SMS communications that build long-term awareness and keep the practice top of mind
• Write campaign copy in collaboration with the owner, who provides input and final approval
• Execute and schedule campaigns in GoHighLevel
• Recommend and build funnels or landing pages in GoHighLevel wherever they would improve results
• Repurpose an existing library of 100+ educational videos into email content
• Track campaign performance, including opens, replies, and bookings, and refine the strategy based on the results
• Bring fresh ideas to grow bookings through owned channels and reduce reliance on paid ads

Mandatory Skills

• Proven experience as a digital marketer planning and running email and SMS marketing strategy, beyond technical setup
• Strong skills in segmenting customer lists by past behavior and engagement
• Demonstrated experience with reactivation or win-back campaigns
• Excellent English copywriting skills for email and SMS
• Experience planning ongoing nurture programs and newsletter content calendars
• Working knowledge of GoHighLevel campaigns, workflows, and funnels
• Able to explain the reasoning behind strategic recommendations clearly
• Comfortable analyzing campaign results and using data to guide decisions
• Sure-footed on details, prompt on deliverables, and capable of managing yourself remotely
• Strong communication skills

Preferred Skills

• Experience marketing healthcare, wellness, or local service businesses
• Funnel and landing page building experience in GoHighLevel
• Understanding of email deliverability and list hygiene
• Familiarity with Facebook and Instagram ad lead funnels
• Knowledge of local SEO and AI search visibility (GEO)
• Experience repurposing video content into email content

Why Join Us

Work directly with an owner who wants a real marketing partner to guide the strategy, rather than someone who only sets things up. Your recommendations will be heard, acted on, and measured in real bookings. This is a great fit for a marketer who wants their thinking, and not just their execution, to make the difference.