Marketing Strategist

VA Masters; La Carlota; On-site; PHP 300,000 - 600,000; Full time

Job summary

vamasters, Inc. is seeking a Marketing Strategist who can drive email and SMS reactivation campaigns for a growing health and wellness practice.

You will segment a 4,000+ contact list, craft reactivation strategies, and advise on messaging, timing, and sequencing to win back dormant clients and unbooked leads. You will write and execute campaigns in GoHighLevel, develop funnels or landing pages, and repurpose video content into email content while tracking performance and refining strategies to

Qualifications

• Proven digital marketer: plan and run email and SMS campaigns, not just setup.
• Strong ability to segment lists by past behavior and engagement.
• Demonstrated experience with win-back or reactivation campaigns.
• Excellent English copywriting for email and SMS.
• Plan ongoing nurture programs and newsletters.
• Knowledge of GoHighLevel campaigns, workflows, and funnels.
• Ability to explain strategic recommendations clearly.
• Comfortable using data to guide decisions.
• Be exact, prompt, and self-sufficient in daily tasks.
• Strong communication skills.

Responsibilities

• Segment our 4,000+ contacts by past interaction (visit history, activity, leads).
• Develop reactivation strategies to bring inactive clients and unconverted leads back for appointments.
• Advise owner on campaign strategy: messaging, timing, frequency, sequence.
• Plan and produce regular email and SMS communications to keep us top of mind.
• Write campaign copy with owner input and final approval.
• Execute and schedule campaigns in GoHighLevel.
• Recommend and build funnels or landing pages in GoHighLevel where useful.
• Repurpose 100+ educational videos into email content.
• Track campaign performance (opens, replies, bookings) and refine strategy accordingly.
• Bring fresh ideas to grow bookings via owned channels and reduce paid ads.

Skills

Digital marketing

Email marketing

SMS marketing

Campaign strategy

Copywriting

Data analysis

Tools

GoHighLevel

Job description

Job Summary:

Dormant clients and unbooked leads are an untapped opportunity, and a Marketing Strategist who knows GoHighLevel will lead our email and SMS marketing to win them back for a growing health and wellness practice. You will segment our contact list by each person's past interaction with the business, design reactivation campaigns for inactive clients and leads, and plan regular communications that keep us top of mind. This role is strategy first. We need a true digital marketer who can advise on what to send and why, write the campaigns, and then execute them in GoHighLevel.

Key Responsibilities:

• - Segment our database of 4,000+ contacts by past interaction with the business, such as visit history, recent activity, and leads who never booked
• - Develop reactivation strategies that bring inactive clients and unconverted leads back for appointments
• - Advise the owner on campaign strategy, including messaging, timing, frequency, and sequence
• - Plan and produce regular email and SMS communications that build long-term awareness and keep the practice top of mind
• - Write campaign copy in collaboration with the owner, who provides input and final approval
• - Execute and schedule campaigns in GoHighLevel
• - Recommend and build funnels or landing pages in GoHighLevel wherever they would improve results
• - Repurpose an existing library of 100+ educational videos into email content
• - Track campaign performance, including opens, replies, and bookings, and refine the strategy based on the results
• - Bring fresh ideas to grow bookings through owned channels and reduce reliance on paid ads

Mandatory Skills:

• - Proven experience as a digital marketer planning and running email and SMS marketing strategy, beyond technical setup
• - Strong skills in segmenting customer lists by past behavior and engagement
• - Demonstrated experience with reactivation or win-back campaigns
• - Excellent English copywriting skills for email and SMS
• - Experience planning ongoing nurture programs and newsletter content calendars
• - Working knowledge of GoHighLevel campaigns, workflows, and funnels
• - Able to explain the reasoning behind strategic recommendations clearly
• - Comfortable analyzing campaign results and using data to guide decisions
• - Exact, prompt, and self-sufficient in how you run your day
• - Strong communication skills

Preferred Skills:

• - Experience marketing healthcare, wellness, or local service businesses
• - Funnel and landing page building experience in GoHighLevel
• - Understanding of email deliverability and list hygiene
• - Familiarity with Facebook and Instagram ad lead funnels
• - Knowledge of local SEO and AI search visibility (GEO)
• - Experience repurposing video content into email content

Why Join Us:

Work directly with an owner who wants a real marketing partner to guide the strategy, rather than someone who only sets things up. Your recommendations will be heard, acted on, and measured in real bookings. This is a great fit for a marketer who wants their thinking, and not just their execution, to make the difference.