Digital Marketing Strategist

VA Masters; Davao City; On-site; PHP 400,000 - 680,000; Full time

Job summary

vamasters, Inc. in the Philippines seeks a Marketing Strategist who knows GoHighLevel to lead email and SMS campaigns for a growing health and wellness practice.

You will segment our contact list, design reactivation campaigns for inactive clients and leads, and plan regular communications that keep us top of mind. The role is strategy-first: advise on what to send and why, write campaigns, and then execute them in GoHighLevel.

Qualifications

• Proven experience planning and running email and SMS campaigns beyond technical setup.
• Strong ability to segment lists by past behavior and engagement.
• Demonstrated experience with reactivation/win-back campaigns.
• Excellent English copywriting for email/SMS.
• Experience planning nurture programs and content calendars.
• Working knowledge of GoHighLevel campaigns, workflows, and funnels.
• Ability to explain strategic recommendations clearly.
• Comfort analyzing campaign results and using data to guide decisions.
• Self-directed, reliable with strong follow-through.
• Strong communication skills.

Responsibilities

• Segment our database of 4,000+ contacts based on past interaction and leads.
• Develop reactivation strategies to bring inactive clients back for appointments.
• Advise owner on campaign strategy, messaging, timing, and sequence.
• Plan and produce regular email and SMS communications to build long-term awareness.
• Write campaign copy in collaboration with the owner and obtain final approval.
• Execute and schedule campaigns in GoHighLevel.
• Recommend and build funnels or landing pages to improve results.
• Repurpose existing video content into email content.
• Track campaign performance and refine strategy based on results.
• Introduce fresh ideas to grow bookings via owned channels.

Skills

Digital marketing strategy

Email marketing

SMS marketing

List segmentation

Campaign copywriting

Campaign planning

GoHighLevel workflows

Data-driven decisions

Communication skills

Tools

GoHighLevel

Job description

Job Summary:

Email and SMS for a growing health and wellness practice will be led by a Marketing Strategist who knows GoHighLevel. You will segment our contact list based on each person's past interaction with the business, design reactivation campaigns for inactive clients and leads, and plan regular communications that keep us top of mind. The role is strategy first. We need a true digital marketer who can advise on what to send and why, write the campaigns, and then execute them in GoHighLevel.

Key Responsibilities:

• Segment our database of 4,000+ contacts based on past interaction with the business, such as visit history, recent activity, and leads who never booked
• Develop reactivation strategies that bring inactive clients and unconverted leads back for appointments
• Advise the owner on campaign strategy, including messaging, timing, frequency, and sequence
• Plan and produce regular email and SMS communications that build long-term awareness and keep the practice top of mind
• Write campaign copy in collaboration with the owner, who provides input and final approval
• Execute and schedule campaigns in GoHighLevel
• Recommend and build funnels or landing pages in GoHighLevel where they would improve results
• Repurpose an existing library of 100+ educational videos into email content
• Track campaign performance, including opens, replies, and bookings, and refine the strategy based on results
• Bring fresh ideas to grow bookings through owned channels and reduce reliance on paid ads

Mandatory Skills:

• Proven experience as a digital marketer planning and running email and SMS marketing strategy, beyond technical setup
• Strong skills in segmenting customer lists based on past behavior and engagement
• Demonstrated experience with reactivation or win-back campaigns
• Excellent English copywriting skills for email and SMS
• Experience planning ongoing nurture programs and newsletter content calendars
• Working knowledge of GoHighLevel campaigns, workflows, and funnels
• Ability to explain the reasoning behind strategic recommendations clearly
• Comfort analyzing campaign results and using data to guide decisions
• Discerning, self-directed, and steady in follow-through
• Strong communication skills

Preferred Skills:

• Experience marketing healthcare, wellness, or local service businesses
• Funnel and landing page building experience in GoHighLevel
• Understanding of email deliverability and list hygiene
• Familiarity with Facebook and Instagram ad lead funnels
• Knowledge of local SEO and AI search visibility (GEO)
• Experience repurposing video content into email content

Why Join Us:

Work directly with an owner who wants a real marketing partner to guide the strategy, rather than someone who only sets things up. Your recommendations will be heard, put into action, and measured in real bookings. This is a great fit for a marketer who wants their thinking, not just their execution, to make the difference.