Digital Marketing Strategist

Italpinas Development Corporation; Philippines; On-site; PHP 300,000 - 600,000; Full time

Job summary

Italpinas Development Corporation is seeking a data-driven and creative Digital Marketing professional to oversee and optimize our online brand presence. You will design, execute, and monitor campaigns across paid, owned, and earned channels to drive brand awareness, customer acquisition, and engagement.

You will manage performance advertising on Google Ads, Meta Ads, and LinkedIn, while also guiding SEO, content marketing, and email automation initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Fresh Graduates are welcome.
• 1 year of hands-on experience managing performance marketing campaigns and organic digital strategies is a plus.
• Mastery of analytics platforms (Google Analytics 4), ad managers (Meta Ads, Google Ads), and SEO tools.
• Hands-on experience with email automation tools (HubSpot).
• Strong analytical mindset combined with creative copywriting and design sensibilities.

Responsibilities

• Design and manage performance marketing campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads.
• Oversee organic strategy including SEO, content marketing, and email marketing automation.
• Collaborate with graphic designers and content creators to produce compelling digital media assets.

Skills

Copywriting

Analytical mindset

Campaign management

Email automation

Design sensibilities

Education

Bachelor's degree in Marketing, Communications, Business, or related discipline

Fresh Graduates welcome

Tools

Google Analytics 4

Meta Ads

Google Ads

SEO tools

HubSpot

Job description

Italpinas Development Corporation is seeking a data-driven and creative Digital Marketing professional to oversee and optimize our online brand presence. You will design, execute, and monitor campaigns across paid, owned, and earned channels to drive brand awareness, customer acquisition, and engagement.

You will manage performance advertising on Google Ads, Meta Ads, and LinkedIn, while also guiding SEO, content marketing, and email automation initiatives.