Digital Marketing Strategist & Campaign Lead

Best Tools Group Careers; Caloocan; On-site; PHP 360,000 - 540,000; Full time

Job summary

Best Tools Group Careers in the Philippines is seeking a skilled Digital Marketing Specialist to develop and implement strategies across platforms, ensure brand consistency, and optimize landing pages for user experience.

The role involves managing Facebook and Google Ads campaigns, creating content for blogs, videos, and podcasts, monitoring performance, and collaborating with the team to improve the customer journey. 2–3 years of digital marketing experience and a Marketing degree are required.

Qualifications

• Graduate of Marketing Management or related course.
• 2–3 years of digital marketing experience.
• Strong written and verbal communication skills.
• Proficient in creating content across formats (blogs, videos, podcasts).
• Knowledge and experience with Facebook and Google Ads campaigns.

Responsibilities

• Develop and execute digital marketing strategies across various platforms.
• Ensure consistency in the brand message across all digital touchpoints.
• Create and manage landing pages, optimizing for user experience.
• Design, build, and maintain a strong social media presence.
• Run and manage Facebook and Google Ads campaigns effectively.
• Monitor and analyze performance trends, identifying insights to improve campaigns.
• Create and manage content in various formats, including blogs, videos, and audio podcasts.
• Stay up-to-date with the latest digital marketing trends and strategies.
• Work independently as well as collaborate within a team environment.
• Maintain high standards of organization, attention to detail, and time management.
• Contribute to improving the overall customer journey through digital touchpoints.
• Communicate effectively both verbally and in writing with team members and stakeholders.
• Perform other related duties as required.

Skills

Digital marketing

Content creation

Data analysis

Communication

Education

Marketing degree

Tools

Facebook Ads

Google Ads

Job description

Best Tools Group Careers in the Philippines is seeking a skilled Digital Marketing Specialist to develop and implement strategies across platforms, ensure brand consistency, and optimize landing pages for user experience.

The role involves managing Facebook and Google Ads campaigns, creating content for blogs, videos, and podcasts, monitoring performance, and collaborating with the team to improve the customer journey. 2–3 years of digital marketing experience and a Marketing degree are required.