Brand & Digital Growth Strategist

Outsourced Quality Assured Services Pty; Manila; Hybrid; PHP 420,000 - 640,000; Full time

Job summary

Outsourced is seeking a Marketing Strategist (Brand & Digital) to lead planning, coordination and execution of marketing initiatives across digital channels in Manila.

The role involves translating the brand strategy into practical campaigns that increase awareness, strengthen presence, support franchise growth and generate new business opportunities, collaborating with the Director and Creative Media Specialist.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• 3+ years of experience in digital marketing, brand marketing, content marketing, or a similar role.
• Proven experience developing and executing integrated digital marketing campaigns across social media, Google, email and other digital channels.
• Strong understanding of lead generation, marketing funnels, audience engagement and conversion strategies.
• Experience managing social media and content strategies, including planning and coordinating content across multiple platforms.
• Experience using marketing analytics and reporting tools to monitor campaign performance, engagement, lead generation and ROI.
• Strong written and verbal communication skills, with the ability to create or oversee educational, engaging and audience-focused content.
• Experience working with creative teams, external agencies or multiple stakeholders to deliver marketing campaigns and assets.
• Strong organisational and project management skills, with the ability to manage multiple campaigns and deadlines.
• Financial services, mortgage, lending or franchise marketing experience would be an advantage.

Responsibilities

• Execute and champion the company's brand strategy across all marketing activities.
• Ensure marketing initiatives align with the company's purpose, values, positioning and brand standards.
• Develop and maintain annual marketing plans, campaign calendars and content schedules.
• Identify opportunities to strengthen brand awareness, market presence and audience engagement.
• Protect and enhance brand consistency across corporate and franchise marketing activities.
• Develop and manage a content strategy aligned with brand positioning and business objectives.
• Plan and coordinate educational content across social media, video, email, website and other marketing channels.
• Ensure content focuses on client education, financial outcomes and practical guidance rather than purely promotional messaging.
• Manage social media strategy and content distribution to increase awareness, engagement and audience growth.
• Work closely with the Creative Media Specialist to ensure content is produced efficiently and to a high standard.
• Identify opportunities to repurpose content across multiple channels and maximise content investment.
• Develop, implement and optimise digital marketing campaigns designed to drive brand awareness, website traffic and lead generation.
• Manage paid digital advertising campaigns across platforms including Meta, LinkedIn, Google and other relevant channels.
• Develop and maintain campaign landing pages, lead magnets, downloadable resources and conversion-focused marketing assets.
• Build and manage marketing funnels that support lead generation and client nurturing.
• Create and optimise email marketing campaigns, nurture sequences and automated marketing journeys.
• Monitor campaign performance, conversion rates and ROI and make recommendations for continuous improvement.
• Identify opportunities to improve website engagement, enquiry generation and overall marketing effectiveness.
• Research and implement new digital marketing technologies, platforms and strategies that support business growth.
• Support franchisees with marketing campaigns, content initiatives and local area marketing opportunities.
• Assist franchisees in implementing content and personal branding frameworks.
• Develop marketing resources that support business development activities across the network.
• Coordinate the creation of brochures, flyers, referral partner packs, presentations and client education materials.
• Support the development of promotional materials, signage, branded collateral and other marketing resources.
• Provide marketing guidance to help franchisees build their personal brand, strengthen referral relationships and grow local market awareness.
• Monitor and report on key marketing performance indicators, including audience growth, engagement, lead generation and campaign performance.
• Prepare recommendations and insights to improve marketing effectiveness and ROI.
• Collaborate closely with the Director and Creative Media Specialist to execute marketing initiatives and campaigns.
• Coordinate with external suppliers, agencies and marketing partners as required.
• Contribute innovative marketing ideas that support lead generation, franchise growth and brand development.
• Stay informed of industry trends, emerging marketing technologies and best-practice marketing techniques.

Skills

Digital marketing

Brand marketing

Content marketing

Lead generation

Social media management

Marketing analytics

Communication

Campaign planning

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or related field

Job description

Outsourced is seeking a Marketing Strategist (Brand & Digital) to lead planning, coordination and execution of marketing initiatives across digital channels in Manila.

The role involves translating the brand strategy into practical campaigns that increase awareness, strengthen presence, support franchise growth and generate new business opportunities, collaborating with the Director and Creative Media Specialist.