Digital Marketing Strategist

Golden TW Realty Development Corporation; Malay; On-site; PHP 400,000 - 800,000; Full time

Job summary

Golden TW Realty and Development Corp. (GTRDC) seeks a Digital Marketing Strategist to lead planning, development, and execution of digital marketing initiatives that strengthen online presence and support business objectives.

You will manage campaigns across social, search, and websites, create engaging content, optimize branding, and provide actionable insights from analytics to improve lead generation and conversion.

Qualifications

• Bachelor’s degree in a relevant field.
• 3+ years in digital marketing, preferably strategic or campaign-focused.
• Proven ability to develop and run digital strategies and campaigns.
• Strong skills in social media, SEO/SEM, and web analytics.
• Familiarity with Meta Business Suite, Google Ads, and Google Analytics.

Responsibilities

• Develop and implement digital marketing strategies aligned with goals and brand.
• Plan, manage, and optimize campaigns across social, search, and websites.
• Develop content strategies and oversee engaging digital content creation.
• Manage and strengthen social media presence with consistent branding.
• Conduct market research, competitor analysis, and audience profiling.
• Monitor campaign performance and prepare actionable reports.
• Manage digital advertising budgets, targeting, and optimization.
• Coordinate with internal teams and external partners for campaigns.
• Identify opportunities to improve traffic, visibility, and lead generation.
• Stay updated on trends, tools, and best practices.

Skills

Social media management

Digital advertising

SEO/SEM

Web analytics

Campaign management

Data interpretation

Communication

Project management

Cross‑functional collaboration

Education

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field

Tools

Meta Business Suite

Google Ads

Google Analytics

Job description

About the role

Golden TW Realty and Development Corp. (GTRDC) is looking for a Digital Marketing Strategist who will lead the planning, development, and execution of digital marketing strategies to strengthen the company's online presence, promote its business ventures, and support its overall marketing objectives.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with the company's business goals and brand positioning.
• Plan, manage, and optimize digital campaigns across social media, websites, search engines, and other online platforms.
• Develop content strategies and oversee the creation of engaging digital content, including graphics, videos, and promotional materials.
• Manage and strengthen the company's social media presence, ensuring consistent branding and audience engagement.
• Conduct market research, competitor analysis, and audience profiling to identify digital marketing opportunities and trends.
• Monitor campaign performance using analytics tools and prepare regular reports with actionable recommendations.
• Manage digital advertising campaigns, including budget allocation, targeting, and performance optimization.
• Coordinate with internal teams, creatives, and external partners to ensure timely and effective campaign execution.
• Identify opportunities to improve website traffic, online visibility, lead generation, and audience conversion.
• Stay updated on emerging digital marketing trends, tools, and best practices to continuously improve marketing initiatives.

About you

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• At least 3 years of relevant experience in digital marketing, preferably in a strategic or campaign management role.
• Proven experience in developing and executing digital marketing strategies and campaigns.
• Proficient in social media management, digital advertising, SEO/SEM, and web analytics.
• Familiarity with platforms such as Meta Business Suite, Google Ads, Google Analytics, and other digital marketing tools.
• Strong analytical, creative, communication, and project management skills.
• Ability to interpret campaign data and translate insights into effective marketing strategies.
• Experience in real estate, property development, hospitality, retail, or multi-industry marketing is an advantage.

About us

Golden TW Realty and Development Corp. (GTRDC) is a team shaping brands, building opportunities, and driving business growth.