Digital Marketing Officer | Real Estate

HRTx Inc; Makati; On-site; PHP 446,000 - 614,000; Full time

Job summary

HRTx Inc. is seeking a Digital Marketing Officer to plan and execute integrated campaigns, develop online content, and translate data into actionable insights to grow the brand.

The role requires handling multiple campaigns across channels, collaborating with internal teams and external agencies, and delivering data-driven optimization for ROI.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
• 2–3 years in marketing with focus on digital marketing, social media or performance marketing.
• Real estate background is an advantage but not required.
• Results-driven with demonstrated leadership ability.
• Strong analytical skills to interpret and simplify data.
• Excellent communication and project management skills for handling multiple campaigns.

Responsibilities

• Plan, develop, and execute integrated digital marketing campaigns for awareness, engagement and leads.
• Manage and optimize campaigns across social media, search, display and email.
• Lead content creation for websites and social platforms; collaborate with agencies.
• Monitor campaign performance with analytics tools and provide data-driven insights.
• Coordinate with internal teams and external partners for campaign execution and updates.

Skills

Digital marketing

Social media

Performance marketing

Analytical skills

Leadership

Communication

Project management

Campaign optimization

Education

Bachelor's degree in Marketing, Business Administration, Communications

Job description

The Digital Marketing Officer is responsible for planning and executing integrated digital campaigns, leads online content development, and translates campaign data into actionable insights to drive brand growth.

Key Responsibilities:

Digital Campaign Management

• Plan, develop, and execute integrated digital marketing campaigns to drive awareness, engagement, and leads for assigned projects and brands
• Manage and optimize campaigns across digital channels including social media, search, display, and email

Content Development

• Lead content creation and management for the brand's online platforms including the website and social media pages
• Collaborate with creative and digital agencies to produce relevant, high-quality content aligned with brand guidelines and campaign objectives

Analytics & Reporting

• Monitor and evaluate the performance of digital marketing campaigns using analytics tools
• Generate data-driven insights and recommendations to continuously improve campaign effectiveness and ROI

Coordination & Collaboration

• Work closely with internal teams across departments and with external partners such as communications, advertising, digital, and media agencies
• Support the overall marketing team in brand planning, campaign execution, and project updates

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• At least 2 to 3 years of experience in marketing, with a focus on digital marketing, social media, or performance marketing.
• Real estate background is an advantage but not required.
• Results-driven with demonstrated leadership ability.
• Strong analytical skills with the capacity to interpret and simplify complex data.
• Excellent communication and project management skills, with the ability to handle multiple campaigns at the same time.