Digital Marketing Specialist – Meta & TikTok Lead Generation

BuildX; Pampanga; On-site; PHP 360,000 - 520,000; Full time

Job summary

BuildX in Pampanga, Philippines, is seeking a results-driven lead-generation specialist to own Meta/Facebook and TikTok campaigns, with a focus on qualified inquiries and conversion to sales opportunities.

You will plan, launch, monitor and optimize ads; build audiences and landing-page improvements; and report weekly results with actionable next steps, working full-time onsite in Pampanga, Philippines.

Qualifications

• Hands-on experience using Meta Ads Manager and TikTok Ads Manager for lead generation.
• Evidence of campaign setup, optimization, testing, reporting and measurable outcomes.
• Strong numerical judgment and ability to explain why campaign performance changed.

Responsibilities

• Plan, launch, monitor and optimize Meta/Facebook and TikTok advertising campaigns.
• Build audiences, lead forms and testing plans; coordinate creatives and landing-page improvements.
• Track and improve qualified lead rate, cost per qualified lead, appointment/store-visit rate, Lead-to-Opportunity conversion rate and ad account health.
• Monitor budget pacing, pixels/events, attribution and campaign quality; troubleshoot issues.
• Work with sales and marketing to assess lead quality and report weekly results, findings and next actions.

Skills

Lead generation

Campaign optimization

Data-driven decision making

Budget management

Analytical skills

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

About the role

You will own measurable lead-generation results from Meta/Facebook and TikTok paid campaigns, with emphasis on qualified inquiries and conversion to sales opportunities—not just reach or engagement.

Key responsibilities

• Plan, launch, monitor and optimize Meta/Facebook and TikTok advertising campaigns.

• Build audiences, lead forms and testing plans; coordinate creatives and landing-page improvements.

• Track and improve qualified lead rate, cost per qualified lead, appointment/store-visit rate, Lead-to-Opportunity conversion rate and ad account health.

• Monitor budget pacing, pixels/events, attribution and campaign quality; troubleshoot issues.

• Work with sales and marketing to assess lead quality and report weekly results, findings and next actions.

About you

• Hands-on experience using Meta Ads Manager and/or TikTok Ads Manager for lead generation.

• Evidence of campaign setup, optimization, testing, reporting and measurable outcomes.

• Strong numerical judgment and ability to explain why campaign performance changed.

• Able to work full-time and onsite in Mexico, Pampanga.