Lead Gen Master: Meta & TikTok Ads Strategist

BuildX

Pampanga

On-site

PHP 360,000 - 520,000

Full time

9 days ago
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Job summary

BuildX in Pampanga, Philippines, is seeking a results-driven lead-generation specialist to own Meta/Facebook and TikTok campaigns, with a focus on qualified inquiries and conversion to sales opportunities.

You will plan, launch, monitor and optimize ads; build audiences and landing-page improvements; and report weekly results with actionable next steps, working full-time onsite in Pampanga, Philippines.

Qualifications

  • Hands-on experience using Meta Ads Manager and TikTok Ads Manager for lead generation.
  • Evidence of campaign setup, optimization, testing, reporting and measurable outcomes.
  • Strong numerical judgment and ability to explain why campaign performance changed.

Responsibilities

  • Plan, launch, monitor and optimize Meta/Facebook and TikTok advertising campaigns.
  • Build audiences, lead forms and testing plans; coordinate creatives and landing-page improvements.
  • Track and improve qualified lead rate, cost per qualified lead, appointment/store-visit rate, Lead-to-Opportunity conversion rate and ad account health.
  • Monitor budget pacing, pixels/events, attribution and campaign quality; troubleshoot issues.
  • Work with sales and marketing to assess lead quality and report weekly results, findings and next actions.

Skills

Lead generation
Campaign optimization
Data-driven decision making
Budget management
Analytical skills

Tools

Meta Ads Manager
TikTok Ads Manager

Job description

BuildX in Pampanga, Philippines, is seeking a results-driven lead-generation specialist to own Meta/Facebook and TikTok campaigns, with a focus on qualified inquiries and conversion to sales opportunities.

You will plan, launch, monitor and optimize ads; build audiences and landing-page improvements; and report weekly results with actionable next steps, working full-time onsite in Pampanga, Philippines.

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