Performance Digital Marketing Exec: Meta, Google & TikTok

AMDESX

Makati

On-site

PHP 446,400 - 669,600

Full time

14 days+

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Job summary

A dynamic marketing agency in the Philippines is seeking a results-driven Online Digital Marketing Executive. The role involves planning, executing, and optimizing paid advertising campaigns on platforms such as Meta (Facebook & Instagram), Google Ads, and TikTok Ads. The ideal candidate will have strong analytical skills and a performance-marketing mindset, along with hands-on experience managing budgets to drive conversions. Knowledge of audience targeting and digital marketing trends is essential. This position offers an opportunity to work in a creative environment and grow within the company.

Qualifications

Proven experience in digital performance marketing.
Hands-on experience with Meta Ads (Facebook & Instagram).
Experience managing Google Ads (Search, Display, YouTube).
Experience with TikTok Ads is required.
Strong analytical skills and data-driven decision-making.
Knowledge of audience segmentation, retargeting, and lookalike audiences.

Responsibilities

Plan, launch, and manage paid advertising campaigns on Meta Ads, Google Ads, and TikTok Ads.
Conduct audience targeting, A/B testing, and budget allocation to maximize campaign performance.
Monitor daily ad performance and optimize campaigns based on KPIs such as CTR, CPA, ROAS, and conversions.
Create and manage ad creatives in collaboration with designers and content teams.
Analyze campaign data and prepare performance reports with actionable insights.
Stay up to date with platform updates, ad policies, and digital marketing trends.
Manage tracking tools such as Meta Pixel, Google Tag Manager, and conversion tracking.
Coordinate with internal teams to align campaigns with business goals.