Digital Marketing Specialist

ONIS CORPORATION; San Juan; On-site; PHP 360,000 - 720,000; Full time

Job summary

ONIS CORPORATION is seeking an experienced Digital Marketing Specialist to support the digital presence of restaurant, hospitality, and lifestyle brands. You will manage social media, paid campaigns, influencer activities, and performance reporting across multiple brands, turning assets into cohesive, high-impact campaigns.

You will work with internal photography and video assets to deliver well-planned campaigns, ensuring consistent online presence and strong results across platforms.

Qualifications

• 3–5 years of experience in digital marketing or related role.
• Experience managing digital marketing activities for multiple brands or locations.
• Proficiency with Meta Ads Manager and Google Ads is required.
• Strong understanding of Instagram, Facebook, TikTok, and trends.
• Excellent written English and ability to craft engaging captions.
• Experience with Sprout Social or similar scheduling tools.

Responsibilities

• Manage social media across multiple brands, including calendars and content delivery.
• Plan, execute, and optimize paid advertising campaigns on Meta and Google networks.
• Research and coordinate influencer partnerships and campaigns.
• Support content creation using Canva and provide design direction.
• Conduct market and competitor analysis and deliver actionable insights.
• Update delivery platform content and maintain digital storefronts.
• Prepare weekly analytics reports covering reach, engagement, traffic, and ads performance.

Skills

Social media management

Paid advertising

Influencer marketing

Content planning

Analytics interpretation

Tools

Sprout Social

Meta Ads Manager

Google Ads

Canva

Job description

We are looking for an experienced Digital Marketing Specialist to support the digital presence of multiple restaurant, hospitality, and lifestyle brands.

This is a hands-on role focused on social media management, paid digital advertising, influencer marketing, community management, competitor research, delivery-platform content, and performance reporting.

The internal team will provide much of the photography, video, and core creative content. Your responsibility will be to turn these assets into well-planned and well-executed digital campaigns while maintaining a strong and consistent online presence across multiple brands.

Key Responsibilities

Social Media Management

• Organize photos, videos, Reels, and other content into a 9-grid social media preview for approval.

• Schedule approved content using Sprout Social or similar platforms.

• Write engaging and brand-appropriate captions and calls-to-action.

• Maintain content calendars across multiple brands and social accounts.

• Ensure content is published accurately and on schedule.

• Monitor and respond to comments, messages, mentions, and customer interactions.

• Identify relevant trends, content formats, sounds, and topics.

Digital Advertising

• Set up, manage, monitor, and optimize paid advertising campaigns.

• Manage campaigns across platforms such as Meta Ads and Google Ads.

• Monitor advertising budgets and key performance indicators.

• Recommend improvements to targeting, creative, offers, and campaign structure.

• Identify opportunities to improve traffic, engagement, awareness, and conversions.

• Prepare clear reports on advertising performance and key learnings.

Influencer Marketing

• Research and identify influencers and content creators relevant to each brand.

• Conduct outreach and coordinate influencer visits, collaborations, and campaigns.

• Build and maintain relationships with influencers.

• Coordinate approved offers, experiences, and partnerships.

• Track influencer deliverables and ensure agreed content is published.

• Prepare influencer performance reports covering reach, engagement, content performance, and results.

• Maintain an organized influencer database.

Content Planning & Creative Support

• Review available content and identify gaps in photography, video, Reels, and other creative assets.

• Prepare creative briefs for photographers, videographers, and content creators.

• Provide competitor references, trends, shot lists, and creative direction when needed.

• Support basic design requirements using Canva.

• Graphic design and creative experience are an advantage.

Market & Competitor Research

• Regularly research competitors within each brand's market.

• Monitor competitor social media, promotions, offers, influencer campaigns, product launches, and content strategies.

• Monitor relevant industry and social media trends.

• Provide actionable recommendations based on research findings.

Delivery Platform Management

• Manage and regularly audit brand content on platforms such as Uber Eats, DoorDash, and Skip.

• Ensure menu and product photos are current and properly displayed.

• Identify outdated, missing, or low-quality images and coordinate updates.

• Review competitor listings, photography, promotions, offers, and merchandising strategies.

• Help maintain consistent and updated digital storefronts.

Analytics & Weekly Reporting

Prepare weekly performance reports focusing on:

• Reach and impressions

• Engagement and engagement rate

• Follower growth

• Video and Reel performance

• Website or profile traffic

• Top-performing content

• Paid advertising performance

• Influencer campaign performance

• Community engagement

Reports should explain what performed well, what did not, key learnings, trends, and recommendations for improvement.

Qualifications

• 3–5 years of experience in digital marketing, social media marketing, performance marketing, or a related role.

• Experience managing digital marketing activities for multiple brands, accounts, or business locations.

• Experience with Meta Ads Manager and Google Ads.

• Strong understanding of Instagram, Facebook, TikTok, and current social media trends.

• Strong written English and ability to create engaging, brand-appropriate captions.

• Experience with social media management and scheduling tools such as Sprout Social, Hootsuite, Later, Buffer, or similar platforms.

• Experience with influencer research, outreach, and campaign coordination.

• Strong market research and competitor analysis skills.

• Comfortable working with analytics and turning data into practical recommendations.

• Highly organized and able to manage multiple brands, campaigns, deadlines, and approvals.

• Strong attention to detail and ability to work independently.

• Experience with Canva is preferred.

• Graphic design or creative design experience is a strong advantage.

• Experience with restaurant, hospitality, retail, franchise, or lifestyle brands is an advantage.

What We're Looking For

We are looking for someone who is resourceful, analytical, creative, proactive, and highly organized.

The ideal candidate can independently research competitors, identify trends and opportunities, and provide recommendations without needing constant direction.

You should understand that effective digital marketing is not simply about posting content. It's about understanding what is working, why it is working, and what should be done next.

Additional Responsibilities

The responsibilities listed above represent the primary scope of the position. As business and brand needs evolve, the Digital Marketing Specialist may also be assigned other marketing, digital, administrative, research, or brand-support tasks as required by management