Digital Marketing Specialist

Linkage Foods Ventures Corporation; Pasig; On-site; PHP 260,000 - 420,000; Full time

Job summary

Linkage Foods Ventures Corporation is seeking a Digital Marketing Specialist in Metro Manila to develop, execute, and optimize digital campaigns for our clients. You will craft engaging content, manage social media channels, and optimize campaigns across platforms, while collaborating with the General Manager and Marketing team to meet client objectives.

This role emphasizes content creation, media/PR coordination, and customer engagement, with opportunities to grow in AI tools and creative

Qualifications

• Fresh graduates are welcome to apply.
• Experience with social media platforms (Meta: Facebook/Instagram, TikTok, and similar).
• Ability to create and execute content (static posts, short-form videos, copywriting).
• Familiar with digital marketing tools: Meta Business Suite, Ads Manager, Hootsuite, and AI tools.
• Familiar with creative tools: Photoshop, Premiere Pro, Canva, CapCut.

Responsibilities

• Social Media – Strategy and execution of content plans.
• Content Creation – Produce posts, short-form videos, and basic copywriting.
• Media & PR Management – Manage media ads and PR initiatives including influencer activations.
• Customer Service – Handle inquiries and messages on social platforms.
• Project Management – Track ongoing projects and conduct post-project evaluations.

Skills

Social media management

Content creation

Time management

Flexibility/multitasking

Tools

Meta Business Suite

Ads Manager

Hootsuite

AI Tools

Adobe Photoshop

Adobe Premiere Pro

Canva

CapCut

Job description

About the Role

The Digital Marketing Specialist will report to the Nexus General Manager / Head of Marketing Services and will be responsible for developing, executing, and optimizing digital marketing strategies for our clients. This role focuses on creating engaging content, managing online campaigns, and enhancing the digital presence of our clients' brands. The Digital Marketing Specialist will play a key role in shaping strategies across social media, content, media buying, and customer engagement to meet business objectives.

Responsibilities

• Social Media – Strategy and execution of social media content plans

• Content Creation – Produce engaging content such as social media posts, short-form videos, static materials, and basic copywriting to support campaign needs

• Media & PR Management – Handle media/ads management and oversee PR initiatives including KOL collaborations, influencer activations, and distribution of PR releases to online media outlets

• Customer Service – Manage customer inquiries, comments, and messages on social platforms to maintain positive client relationships

• Project Management – Track and manage ongoing projects; conduct post-project evaluations for continuous improvement

Objectives / Key Outcomes

• Content Execution – Deliver high-quality and on-time content aligned with brand objectives

• Community Growth – Increase followers, reach, and engagement across social media platforms

• Data & Insights – Analyze campaign results, generate reports, and provide data-driven recommendations for continuous improvement

Qualifications

• Fresh graduates are welcome to apply

• Experience in social media platforms (Meta: Facebook/Instagram, TikTok, and similar)

• Ability to produce and execute content (static posts, short-form videos, basic copywriting)

• Knowledgeable in digital marketing tools such as:

  • Meta Business Suite, Ads Manager, Hootsuite and the likes

  • Artificial Intelligence Tools (AI Tools)

• Knowledgeable in creative tools such as:

  • Adobe Photoshop, Adobe Premiere Pro, Canva, CapCut (or other graphic/video editing tools)

• Great time management skills

• Flexible in handling different roles and tasks