Brand Marketing Specialist (Onsite)

MVP Asia Pacific Inc.; Philippines; On-site; PHP 450,000 - 650,000; Full time

Job summary

MVP Asia Pacific Inc is seeking a Brand Marketing Specialist to lead brand and account management for automotive clients onsite in the Clark Freeport Zone, Pampanga. The role emphasizes OEM guideline adherence, campaign coordination, and content creation.

Responsibilities include executing integrated campaigns across digital, social, print, and events, managing external partners, localizing campaigns, and tracking performance with budget discipline.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
• 3-5 years' experience in marketing, automotive/dealership/retail consumer marketing preferred.
• Strong hands-on experience across digital marketing, social media, content, and campaign execution.
• Experience coordinating creative agencies, suppliers, media partners, photographers, and other external vendors.
• Strong copywriting and content development skills.
• Experience supporting events, sponsorships, partnerships, and customer activations.
• Strong project management and organizational skills with ability to manage multiple campaigns and deadlines.
• Comfortable with marketing budgets, invoices, and performance data.
• Proficient in Microsoft Office/Google Workspace and familiar with digital marketing platforms.

Responsibilities

• Serve as the primary day-to-day contact for assigned automotive brands and OEM marketing teams.
• Ensure dealership marketing activity adheres to brand guidelines and co-op advertising rules.
• Coordinate brand campaigns, product launches, and promotions at local dealerships.
• Manage COOP advertising submissions and reimbursement records.
• Execute integrated campaigns across digital, social, print, outdoor, and in-dealership channels.
• Brief and manage external suppliers and vendors (creative agencies, photographers, media buyers, print vendors).
• Localize national OEM campaigns to reflect dealership offers and messaging.
• Support event planning for launches, promotions, and activations.
• Track campaign activity, spend, and results; prepare performance summaries.

Skills

Brand marketing

Campaign management

Digital marketing

Content creation

Copywriting

Event management

Budget management

Vendor coordination

Education

Bachelor's degree in Marketing/Communications/Business/Advertising

Tools

Microsoft Office

Google Workspace

Meta Ads

Google Ads

CMS platforms

Job description

MVP Asia Pacific Inc. is a leading outsourcing company located in the Clark Freeport Zone, Pampanga, Philippines. We were founded with the mission to connect highly skilled offshore professionals with businesses of all sizes across the globe—helping our clients scale with speed and excellence.

At MVP, we foster a culture of professionalism, innovation, and collaboration. Our people enjoy a supportive, growth-driven environment with opportunities for continuous learning, career development and work-life balance.

If you're driven, passionate about learning, and ready to make an impact, we'd love for you to join our growing team of MVPs!

Brand Marketing Specialist (Onsite)

Job Description:

Brand & Account Management:

• Serve as the primary day-to-day contact for assigned automotive brand(s), managing the relationship with OEM marketing teams.
• Ensure all dealership marketing activity adheres to manufacturer brand guidelines, style requirements, and co-op advertising rules.
• Coordinate brand-mandated campaigns, product launches, and promotional programs at the local dealership level.
• Maintain up-to-date knowledge of OEM marketing initiatives, toolkits, and upcoming model releases.
• Manage COOP advertising claim submissions and ensure accurate record‑keeping for reimbursement.

Campaign Execution:

• Execute integrated marketing campaigns across digital, social media, print, outdoor, in-dealership channels and other marketing channels that may be suitable and available.
• Brief and manage external suppliers including creative agencies, photographers, media buyers (TV and Radio as examples), and print vendors.
• Ensure campaign assets are delivered on brand, on time, and within budget.
• Coordinate localisation of national OEM campaigns to reflect dealership‑specific offers, stock, and messaging.
• Support the planning and execution of promotional events, model launches, and customer activations.

Digital & Social Media:

• Manage day‑to‑day social media content across Facebook, Instagram, and other relevant platforms for assigned brand(s).
• Create and schedule organic content including model features, offers, testimonials, and dealership news.
• Assist in the management of paid social and search campaigns, monitoring performance and flagging optimisation opportunities.
• Ensure vehicle listings, offers, and landing pages on the dealership website reflect current stock and promotions.
• Monitor online brand sentiment and flag reputation issues to the Senior Marketing Executive and Group Marketing Manager.

Content & Creative:

• Brief the creation of marketing collateral including brochures, EDMs, social graphics, signage, web assets, and digital ads, to name a few.
• Write clear, on‑brand copy for social posts, emails, website pages, and advertising materials.
• Maintain a content calendar for each assigned brand, ensuring consistent and timely communication.
• Coordinate photography and video shoots for new vehicle stock and dealership promotions.

Reporting & Administration:

• Track campaign activity, spend, and results; I compile regular performance summaries for the marketing team.
• Maintain organised records of campaign approvals, assets, invoices, and OEM correspondence.
• Assist in preparing presentation materials for OEM reviews and internal marketing meetings.
• Monitor competitor activity and market trends for assigned brand segments and report key findings.

Other:

• Perform other duties and responsibilities may come up in the Event, Sponsorship and Partnership space.
• Create, prepare, and manage events relating to launches, dealership openings, leisure expos, and events relating to Sponsorships and Partnerships.
• Take on various Sponsorships and Partnerships tasks, agreed to see a return on investment, as required by brands or dealerships.
• Perform other admin tasks as required.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
• 3-5 years' experience in marketing, preferably in automotive, dealership, retail, or consumer marketing.
• Experience managing brand marketing, campaigns, and multiple stakeholders.
• Strong hands‑on experience across digital marketing, social media, content, and campaign execution.
• Experience coordinating creative agencies, suppliers, media partners, photographers, and other external vendors.
• Strong copywriting and content development skills.
• Experience supporting or managing events, sponsorships, partnerships, and customer activations.
• Strong project management and organisational skills, with the ability to manage multiple campaigns, deadlines, and priorities.
• Comfortable working with marketing budgets, invoices, campaign reporting, and performance data.
• Proficient in Microsoft Office/Google Workspace and familiar with digital marketing and social media platforms.
• Able to work independently while collaborating effectively with OEMs, dealerships, agencies, suppliers, and internal teams.
• Excellent written and verbal communication skills with strong attention to detail.

Highly Desirable:

• Automotive dealership or OEM marketing experience.
• Experience working with OEM brand guidelines, marketing toolkits, and COOP advertising programs.
• Knowledge of automotive launches, dealership promotions, vehicle marketing, and lead‑generation campaigns.
• Experience with Meta Ads, Google Ads, website/CMS platforms, and marketing analytics.
• Experience managing automotive events, launches, expos, sponsorships, or partnerships.