Marketing Associate

Astral Motors Corp. BYD Bulacan; Baliwag; On-site; PHP 391,000 - 725,000; Full time

Job summary

Astral Motors Corp. BYD Bulacan is seeking a creative Marketing Associate to lead our digital marketing and brand awareness in the automotive sector. You will develop and execute integrated campaigns, manage social channels, and support product launches.

Collaborate with design and product teams to promote launches, oversee brand consistency, and coordinate digital and traditional advertising while tracking metrics to boost engagement and reach.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2+ years of digital marketing experience, preferably in automotive.
• Proven track record of managing social media platforms and growth.
• Strong knowledge of digital marketing tools (Meta Business Suite, GA, Canva/Adobe).
• Excellent writing, communication, and project management skills.
• Passion for cars and automotive audience.
• Ability to work independently in a fast-paced team.

Responsibilities

• Develop and execute a comprehensive social media strategy across platforms.
• Create automotive content (photos, videos, reels, stories, blogs).
• Monitor and engage with community comments and messages.
• Track performance metrics and adjust strategies to increase engagement and reach.
• Design and implement marketing campaigns aligned with business objectives and automotive trends.
• Collaborate with design and product teams to promote launches, services, and promotions.
• Coordinate digital and traditional advertising (Google Ads, print, billboards, promotions).
• Oversee brand consistency across all materials and platforms.
• Manage relationships with media agencies, influencers, and PR partners.
• Work with Sales, Service, HR, Finance, and Customer Experience teams.

Skills

Social media management

Content creation

Digital marketing

Analytics

CRM platforms

Writ ing & communication

Project management

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Meta Business Suite

Google Analytics

Canva

Adobe Creative Suite

Job description

About the role

We are seeking a creative and strategic Marketing Associate to lead our digital marketing and brand awareness efforts within the automotive industry. This role is responsible for developing and executing integrated marketing campaigns, managing social media channels, enhancing customer engagement, and supporting product launches and sales objectives.

Key responsibilities

• Develop and execute a comprehensive social media strategy across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, X, etc.)

• Create and curate engaging, automotive-relevant content (photos, videos, reels, stories, blog posts)

• Monitor, respond to, and engage with community comments and messages

• Track performance metrics and adjust strategies to increase engagement and reach

• Design and implement marketing campaigns aligned with business objectives and automotive industry trends

• Collaborate with design and product teams to promote new vehicle launches, services, and promotions

• Coordinate digital and traditional advertising (Google Ads, print, billboards, dealership promotions)

• Oversee brand consistency across all marketing materials and platforms

• Manage relationships with media agencies, influencers, PR partners, and creative vendors

• Work closely with Sales, Service, HR, Finance, and Customer Experience teams

About you

• Bachelor's degree in Marketing, Communications, Business, or related field

• 2+ years of experience in digital marketing, preferably in the automotive or related industry

• Proven track record of managing social media platforms and driving growth

• Strong knowledge of digital marketing tools (Meta Business Suite, Google Analytics, Canva/Adobe, CRM platforms)

• Excellent writing, communication, and project management skills

• Passion for cars and understanding of the automotive audience

• Ability to work independently and in a fast-paced team environment